Zupee celebrates the timeless appeal of Ludo, India’s most beloved board game, in a new star-studded campaign.Titled ‘Sadiyon Se India Ka Apna Game,’ the campaign features a lineup of India’s iconic stars, including Saif Ali Khan, Sunil Grover, Mouni Roy, Vijay Raaz, and Abhay Deol. Each celebrity embodies a different era, from prehistoric cavemen to modern-day homes, bringing alive the idea that Ludo is truly India’s most timeless game.“This campaign is more than just a launch, it’s a heartfelt narrative that creatively captures Ludo’s evolution through the ages, with engaging storytelling and humor, culminating in its modern-day skill-based avatar on Zupee,” the company said.Dilsher Singh Malhi, Founder and CEO of Zupee, said, “We are delighted to introduce ‘Sadiyon Se India Ka Apna Game,’ a campaign celebrating Ludo’s enduring legacy. As a beloved classic, Ludo has united people across generations. This campaign not only highlights Ludo’s journey from ancient times to its modern avatar on Zupee, but also underscores our commitment to blending tradition with innovation in skill-based gaming. Collaborating with esteemed talents like Saif Ali Khan, Sunil Grover, Mouni Roy, Vijay Raaz, and Abhay Deol adds a unique touch to amplify the joy of playing Ludo to an even wider audience!”Bollywood star, Saif Ali Khan added, “Zupee’s dedication to offering enjoyable and innovative gaming experiences resonates with me. Their distinctive approach to skill-based gaming sets them apart, and Ludo, a beloved classic, perfectly captures the spirit of joyful entertainment. I am excited to contribute to an endeavor that celebrates our traditional board games while embracing contemporary gaming trends, all while weaving a playful narrative around our shared love for Ludo.’Zupee’s ‘Sadiyon Se India Ka Apna Game’ campaign has been conceptualized and produced by  Leo Burnett India and will span across TV, digital, print, radio, and outdoor platforms, complemented by a series of short films. The campaign has received a resounding response so far with over 3 million views on YouTube alone, along with a host of compliments. “Pure comedy gold,” one user wrote. “Absolutely love it!” another praised.