LUX, a beauty soap brand in India has marked 100 years in the industry. Launched a century ago in 1924, the brand has now expanded to over 100 countries globally with a legacy of Hollywood’s golden era and stars like Audrey Hepburn, Elizabeth Taylor and Marilyn Monroe.
Marking its biggest anniversary, LUX announced Suhana Khan as the brand’s newest ambassador for its body wash range, releasing a 20-second video for the same.
“Your soap’s fragrance can fade away with use, so break up with it today! Indulge in the world of luxurious Orchid Fragrance with LUX Body Wash. Immerse yourself in 12Hrs long lasting fragrance,” they wrote in a video with Suhana.
Suhana also took to Instagram to share her delight at being a part of LUX and all their future endeavors.
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Commenting on her association with LUX, Suhana Khan says, “I am truly honoured to be a part of LUX’s centenary celebration and to represent a brand that has epitomised beauty and elegance for generations. LUX has not only adorned the self-care rituals of women worldwide but has also been a beacon of empowerment and self-assurance. As they mark this remarkable milestone, I am excited to embark on this journey with LUX, a brand that shares my values of confidence and authenticity. Together, I look forward to inspiring others to embrace their uniqueness. Here’s to a century of excellence and to many more years of making women own their beauty.”
“For a century, LUX has redefined indulgence with its exquisite fragrances, challenging conventional beauty standards and empowering women worldwide. Crafted in collaboration with the world’s leading perfumers, LUX remains dedicated to inspiring moments of self-care and luxury. With Suhana Khan joining our journey we aim to inspire the next generation of women to embrace self-care rituals and express their beauty unapologetically,” said Severine Vauleon, global brand VP, LUX.
LUX’s lineup of celebrity ambassadors include Shah Rukh Khan, Virat Kohli and Anushka Sharma, Aishwarya Rai, Katrina Kaif, Shu Qi, Kareena Kapoor, Isyana Sarasvati, and Dilraba Dilmurat.
