By rolling out its latest campaign, the brand encourages the audience to explore answers to what men really want .
New Delhi, 19th November, 2024: On the occasion of International Men’s Day, Manforce Condoms, from the house of Mankind Pharma launched a campaign #KnowWhatHeReallyWants. The campaign aligns with the purpose of breaking the stereotype revolving around men that they only crave physical relationships.
There is a common misconception in society that men only want physical intimacy. Therefore, to redefine the discourse around men, the brand came up with the campaign to help the audience see men beyond their sexual desires. Resonating with the occasion of International Men’s Day, it urges people to not misjudge men and celebrate the day by discovering what they truly desire. The campaign has been conceptualized by Grapes, an integrated communication agency.
Through the video film, the brand depicts a couple in the middle of a conversation where the man tries to convince his partner to play as he is unable to sleep. Adding a tinge of sexual connotation to the entire conversation, the brand misleads the audience to think that something erotic is going to happen next. But to one’s surprise, the couple was seen playing a game in the following scene, underscoring the fact that men are not always driven by their sexual desires.
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Speaking on the occasion, Joy Chatterjee, VP and Head of Sales and Marketing (Consumer Division), said, “Celebrating the International Men’s Day, we came up with the campaign to showcase the true desires of men. The video tries to deliver the message that there are a lot of things in life that can excite men, such as food, travel, spending time with family, achieving goals, etc. and they are not just driven by sexual desires. It encourages the audience to find out what men really want and try to understand them in the process without any misinterpretation.”
