ManipalCigna Health Insurance has teamed up with Eggfirst, a leading creative agency, to launch the lively and innovative ‘Sarvah’ campaign, titled “Sahi Health Insurance Chuno, Sada Secure Raho.”
With the versatile Jaaved Jaaferi as the face of the campaign, this collaboration offers a fresh take on health insurance, transforming a serious topic into a blend of entertainment and insight.
At the campaign’s heart lies a simple yet impactful message: making the right choice in health insurance ensures lifelong security and peace of mind. Using humor, relatability, and a dose of creativity, the campaign seeks to strike a chord with audiences across urban and semi-urban areas, engaging them on platforms like OTT, social media, and radio.
Jaaved Jaaferi, known for his wit and energy, brings a unique charm to the campaign. Alongside him, an AI-generated mascot adds an innovative edge, making the message resonate with viewers across demographics. Through humorous yet thought-provoking narratives, the campaign highlights the importance of choosing the right health insurance as an integral part of leading a secure life.
Sapna Desai, Chief Marketing Officer of ManipalCigna Health Insurance, explained the campaign’s intent:
“Our goal was to connect with people in a way that’s both engaging and meaningful. The films emphasize staying prepared for life’s unexpected challenges while making the topic of health insurance accessible and entertaining. Jaaved Jaaferi’s versatility and the AI mascot’s engaging persona make this campaign stand out.”
Jaaved Jaaferi added his perspective:
“Health and security are essential, and this campaign brings those aspects to light with a touch of humor. It’s been a joy to be part of a project that not only entertains but educates people about making better health decisions.”
Eggfirst’s Founder and MD, Ravikant Banka, shared his enthusiasm:
“This collaboration has been an exciting journey. At Eggfirst, we focus on creating campaigns that resonate with audiences while delivering a strong message. With ManipalCigna and Jaaved Jaaferi, we’ve achieved a perfect blend of relatability and impact.”
Eggfirst, renowned for its groundbreaking campaigns in rural and semi-urban India, continues to set benchmarks in advertising. With a history of collaborating with industry icons like Amitabh Bachchan, MS Dhoni, and Anil Kapoor, the agency once again demonstrates its knack for creating campaigns that leave a lasting impression.
The ‘Sarvah’ campaign by ManipalCigna and Eggfirst not only entertains but also educates audiences on the importance of securing their health. By turning a critical decision into a lighthearted yet meaningful conversation, the campaign encourages individuals to take charge of their health and future with the right insurance plan.
This innovative approach ensures that the message of “Sahi Health Insurance Chuno, Sada Secure Raho” reaches every corner of the country, reminding everyone that laughter and preparation go hand in hand when it comes to well-being