Indian shooter Manu Bhaker is now the focus of intense brand interest after her groundbreaking success at the Paris Olympics. Bhaker has etched her name in history by becoming the first Indian woman shooter to secure a medal at the Olympics and the first Indian woman to win two medals in a single Games.
This unprecedented achievement has made her an attractive figure for various brands eager to align themselves with her rising star.
Following her stellar performance, Manu Bhaker’s representation has seen a flood of brand inquiries. According to Neerav Tomar, CEO of IOS Sports & Entertainment, the surge in interest has been overwhelming. “The response from brands has been extraordinary since her first medal win, and it has accelerated significantly after her second victory,” Tomar stated.
The array of brands looking to sign Bhaker spans several sectors, including soft drinks, beauty products, nutritional supplements, and educational services. “We’re currently finalizing discussions with multiple brands and anticipate closing between six to eight deals shortly,” Tomar revealed.
In response to the high demand, Tomar’s team is crafting tailored endorsement packages to fit various brand needs. While some companies are interested in long-term contracts extending one to two years, others prefer short-term engagements. “We are designing flexible options to align with different marketing strategies and are aiming for a brand valuation of ₹1.5 crore per year,” Tomar added.
Manu Bhaker’s remarkable achievements have not only made her a prominent figure in Indian sports but also positioned her as a role model for many. According to Lloyd Mathias, an angel investor and business strategist, Bhaker’s dual medal victory at such a young age is a testament to her exceptional talent and potential. “Her success is truly remarkable and sets her apart as one of India’s greatest sports personalities. She is a modern-day icon who will undoubtedly become the face of numerous brands,” Mathias said.
The rising interest in non-cricket sports in India has created new opportunities for athletes like Bhaker. As viewership and engagement with sports outside of cricket grow, athletes from other disciplines are finding themselves in a stronger position to negotiate lucrative deals. This trend is expected to continue, further boosting Bhaker’s profile and appeal in the endorsement market.
Manu Bhaker’s historic Olympic victories have launched her into the spotlight as a sought-after brand ambassador. Her success story is a powerful testament to her talent and the growing recognition of non-cricket sports in India, making her a prime candidate for endorsements across a diverse range of industries.
