Marico Limited has unveiled its latest festive campaign for Nihar Naturals, titled “Pujo Ready with Nihar,” celebrating the spirit of Durga Puja.
This campaign, centered around beauty rituals, emphasizes the importance of feeling confident and radiant during the much-loved festival. The new TVC highlights how Nihar Naturals helps women prepare for the celebration by providing nourishment for beautiful, healthy hair.
The TVC follows a young woman as she diligently prepares for Durga Puja, focusing not only on her dance routine but also her beauty regimen. With weeks of preparation, she turns to Nihar Naturals to ensure her hair is well-nourished, contributing to her overall confidence and glow as the festivities approach. The campaign reinforces the message that beauty rituals, when combined with trusted products like Nihar Naturals, enable women to radiate confidence throughout the celebrations.
Somasree Bose Awasthi, Chief Marketing Officer of Marico Limited, shared insights into the campaign: “Durga Puja is a time when traditions and preparations are deeply intertwined. At Marico, we recognize the importance of feeling beautiful during such a significant occasion.
Nihar Naturals has been a trusted beauty partner for women in West Bengal, and with this campaign, we celebrate the confidence that comes from being ‘Pujo-ready.’ Our TVC underscores how Nihar Naturals can help women achieve the healthy, stunning hair they desire for the festive season.”
The “Pujo Ready with Nihar” campaign will roll out across major TV channels and digital platforms, including YouTube, starting on September 24, 2024. With its engaging narrative and festive focus, it aims to connect with women who want to shine during Durga Puja by making Nihar Naturals an essential part of their beauty preparations.
