McDonald’s and Accenture expand their partnership

McDonald’s Corporation and Accenture have announced an expansion of their partnership.

This will help them execute McDonald’s strategy which aims to leverage the latest technology and apply generative AI solutions across its restaurants worldwide in order to improve operations as well as both customer and crew experience. This includes the acceleration of automation innovation from equipment manufacturers, allowing the general managers of restaurants to swiftly spot and enact solutions to reduce their business disruptions, which will simplify operations for the restaurant crew and lead to many customer benefits such as fresher, hotter food.

This new phase of innovation and technology is also designed to improve the digital capabilities of McDonald’s workforce. Accenture will help train and support their worldwide employees by using their learning and development programs online training courses and boot camps. Thus, new talent will be allowed to emerge with the AI and computing skills needed in this digital era.

Brian Rice, executive vice president and global chief information officer, McDonald’s, commented on this latest development, “In order to unlock the opportunity in our ongoing digital investments, we chose Accenture, our long-time partner who has helped us build our digital foundation, to work with us on this next phase of innovation. Accenture’s deep understanding of our business, our industry, and of course technology, will allow us to leverage the full potential of the cloud and generative AI solutions by implementing advanced practices to quickly leverage those technologies as well as to nurture and empower the talent within our organisation. Lifelong learning and digital upskilling are at the heart of our culture and long-term growth plans – and embedding this across our workforce will enable greater business agility and performance.”

Julie Sweet, chair and CEO, Accenture, said, “We are incredibly proud to continue to partner with McDonald’s as they reinvent the customer experience, stay ahead of their customers’ changing needs and reimagine what a restaurant can be. This new work will be a leading example across industries of innovating with tech data and AI at the core, across the cloud continuum, all the way to the edge. And doing so in a way that keeps their people in the forefront, building the skills they need to meet and delight their customers in new ways every day.”