As part of its ongoing commitment to providing healthier options, McDonald’s India (West & South), managed by Westlife Foodworld, has introduced an industry-first Multi-Millet Bun, in collaboration with the renowned Padma Shri Chef Sanjeev Kapoor.
This launch, in partnership with the CSIR-Central Food Technological Research Institute (CFTRI), aligns with National Nutrition Week and showcases McDonald’s dedication to offering innovative, nutritious menu options.
McDonald’s India is known for its customer favorites like the McAloo Tikki and McSpicy Paneer burgers, and now, these classics can be enjoyed with an added twist. The Multi-Millet Bun incorporates a blend of five superfood millets—Bajra, Ragi, Jowar, Proso, and Kodo—giving customers a nutritious upgrade without compromising on taste. These millets are carefully sourced from regions across India, such as Gujarat, Maharashtra, Rajasthan, and Tamil Nadu, reinforcing McDonald’s commitment to sustainable, local sourcing practices.
To highlight the launch of the Multi-Millet Bun, McDonald’s India rolled out a digital campaign featuring Chef Sanjeev Kapoor, who has long been a champion of millet-based cuisine. In a lighthearted and engaging ad, Chef Kapoor surprises customers by taking their orders and asking, “Can I add some extra goodness to your burger?” The ad cleverly showcases the introduction of the Multi-Millet Bun, with Chef Kapoor enthusiastically sharing its health benefits. This collaboration is a nod to Chef Kapoor’s enduring advocacy for nutritious food and reflects McDonald’s mission to make healthier choices more accessible.
The introduction of the Multi-Millet Bun is part of McDonald’s broader ‘Real Food Real Good’ journey, a commitment to enhancing the nutritional value of its offerings. The expertise of CSIR-CFTRI, a leading food research institute under the Ministry of Science and Technology, played a key role in ensuring that the bun retains the perfect balance of taste, texture, and nutrition that McDonald’s fans expect. Packed with essential vitamins, minerals, and fiber, this new addition to the menu marks a significant milestone in McDonald’s ongoing nutrition-focused efforts.
Chef Sanjeev Kapoor, a household name in the culinary world, has been an advocate for incorporating millets into everyday meals. His collaboration with McDonald’s India underscores his commitment to promoting wholesome and nutritious food options. “I am excited to join hands with McDonald’s India for this innovative initiative. The Multi-Millet Bun is a step towards providing customers with nutritious choices without compromising on taste,” said Chef Kapoor.
Chef Kapoor’s dedication to millet-based cuisine is well-documented, having even prepared a special millet dish for the President of India. His involvement in this campaign adds credibility and excitement, making the Multi-Millet Bun an appealing option for health-conscious customers.
The introduction of the Multi-Millet Bun is a reflection of McDonald’s India’s evolving menu, which has increasingly prioritized mindful eating options. Arvind R.P., Chief Marketing Officer of McDonald’s India (West & South), commented on the launch, stating, “Our collaboration with Chef Sanjeev Kapoor and CSIR-CFTRI represents our commitment to providing nutritious, innovative choices to our customers. The Multi-Millet Bun is a perfect blend of traditional superfoods and modern food science, delivering both taste and nutrition.”
With this new offering, McDonald’s India continues to break new ground in the fast-food industry, showing that nutritious food can also be convenient and delicious. The launch of the Multi-Millet Bun is a testament to the brand’s focus on providing healthier alternatives while maintaining the beloved flavors that customers expect.
The campaign, conceptualized by DDB Mudra, positions McDonald’s India as a leader in menu innovation, with Gagandeep Bindra and Rahul Arcot, Group Creative Directors, noting that the collaboration with Chef Kapoor was key to making the Multi-Millet Bun both exciting and accessible to a wide audience, especially younger generations.
