Meesho, the rapidly growing e-commerce platform, has unveiled its latest campaign, ‘Shopping ki Power,’ with a mission to promote online shopping adoption among first-time users in India.
This innovative campaign is designed to educate new shoppers on how to make informed purchasing decisions, leveraging the platform’s user-friendly features. With the compelling tagline, ‘Shopping ki power lo apne haath mein,’ Meesho encourages consumers to take control of their shopping experience, ensuring it is both smart and satisfying.
The commercial, ‘Lucky Draw,’ showcases how checking reviews and viewing real images can help customers make informed decisions. It explains that by exploring the reviews section, shoppers can verify the fabric, color, and design of products before making a purchase.
The second commercial, ‘Chase,’ focuses on Meesho’s ‘easy return and refunds’ policy. It highlights the simplicity of the return process and the speed of refunds, ensuring customer satisfaction with every delivery.
Developed in collaboration with the creative minds at DDB Mudra and Meesho’s in-house team, the ‘Shopping ki Power’ campaign takes an educational stance. It focuses on two critical aspects that significantly influence consumer trust in e-commerce: authentic customer images and genuine reviews. By highlighting these elements, Meesho empowers shoppers to make confident decisions that align with their expectations, thereby enhancing their overall shopping journey.
Milan Partani, General Manager of Growth at Meesho, commented on the campaign’s objectives: “At Meesho, we are dedicated to ensuring every shopper has a safe and seamless online shopping experience. E-commerce opens up a world of possibilities, but new-to-e-commerce shoppers need guidance to ensure that they find the right products to meet their needs. Our new ‘Shopping ki Power’ aims to equip users with the tools to make informed purchases and aids with resources available if any issues arise with their order.”
A pivotal component of the ‘Shopping ki Power’ campaign is educating users about Meesho’s ‘easy return and refunds’ policy. By emphasizing this feature, the campaign reassures consumers about the platform’s commitment to a secure and worry-free shopping environment. The policy ensures that customers can return products effortlessly in just three simple steps and receive instant refunds, providing peace of mind with every purchase.
Meesho’s campaign employs a multifaceted approach to reach its audience, leveraging both television and social media platforms like YouTube, Facebook, Instagram, LinkedIn, and Twitter. Two engaging TV commercials (TVCs) are central to this strategy, each designed to debunk common myths about online shopping and demonstrate the platform’s user-friendly features.
Meesho has partnered with Footloose Films to bring the ‘Shopping ki Power’ campaign to life. The creative team includes Priyang Davey, Prashashti Tiwari, and Yaman Dhingra from Meesho, alongside Rahul Matthew, Harshada Menon, and Siddhesh Khatavkar from DDB Mudra. Directed by Indrashish Mukherjee and produced by Kedhhar Barrve and Pallavi Singh, the commercials aim to engage and educate first-time shoppers, reinforcing Meesho’s commitment to building consumer trust.
