Mercedes-Benz has launched an innovative initiative called the “Wishbox” campaign, aimed at making its luxury cars more accessible to a wider range of potential customers.
This new program offers a variety of financial solutions designed to cater to the diverse needs and preferences of car buyers, ensuring that the dream of owning a Mercedes-Benz becomes a reality for more people.
The Wishbox program acknowledges the varied financial situations of customers by providing three distinct financing options. The ‘Step-Up EMI’ plan is designed for those who prefer a lower initial investment, making it particularly suitable for upgrades or trade-ins. This plan features lower monthly payments that gradually increase over time, which is ideal for salaried professionals with predictable income growth.
For customers seeking flexible ownership, the ’25-25-25-25′ plan allows them to pay for their Mercedes-Benz in four equal annual installments. This approach offers flexibility and affordability, making it easier for customers to manage their finances while enjoying the luxury of a Mercedes-Benz.
Understanding the initial financial strain that can accompany car purchases, the Wishbox campaign also offers an ‘EMI Holiday’ for the first three months. This option allows customers to manage other expenses without immediate financial pressure, giving them the freedom to enjoy their new Mercedes-Benz right away.
In addition to the Wishbox program, Mercedes-Benz also offers STAR Agility+, which goes beyond traditional financing to provide a comprehensive ownership package. This includes service plans, guaranteed buyback value at the end of the term, extended warranty coverage, and significantly reduced monthly payments—up to 40 percent lower.
The STAR Agility+ program ensures peace of mind throughout the ownership experience. At the end of the lease term, customers have the flexibility to upgrade to a brand-new Mercedes-Benz, refinance their existing vehicle to continue ownership, or simply return the car and receive the guaranteed buyback value, eliminating any further financial obligations. The financial obligation at the end of the term aligns precisely with the vehicle’s buyback value, ensuring transparency and a smooth ownership experience.
Brendon Sissing, Managing Director & CEO of Mercedes-Benz Financial Services, expressed the company’s dedication to fulfilling customer wishes: “Mercedes-Benz Financial Services has been fulfilling Indian customers’ wishes, offering innovative financial products for over a decade. This year we are introducing the popular financial solution ‘Wishbox’, offering personalized financial solutions suited for every customer’s requirement. This program reaffirms our understanding of customer pulse, reiterating our commitment to fulfill their wish of buying a Mercedes-Benz.”
With the Wishbox campaign and STAR Agility+ program, Mercedes-Benz is redefining the luxury car ownership experience. By offering flexible and personalized financial solutions, the company ensures that more customers can enjoy the unparalleled luxury, performance, and prestige associated with owning a Mercedes-Benz. Whether through lower initial payments, flexible installment plans, or comprehensive ownership packages, Mercedes-Benz is making luxury car ownership more accessible and enjoyable than ever before.
