Merino Laminates, a leading name in the laminate industry, has recently rolled out a new nationwide campaign with a compelling invitation to homeowners: “Be Different.”
Conceptualized by Lowe Lintas, the campaign aims to break away from conventional interior design norms and encourage people to explore fresh, distinctive aesthetics with Merino’s diverse collection of laminates. Featuring actress Isha Talwar, this campaign brings a creative vision to life, inspiring consumers to choose interiors that reflect their individuality and taste.
At the heart of the campaign lies an evocative video featuring Talwar, who gracefully demonstrates the allure of “being different” when it comes to home interiors. Using a captivating visual narrative, the video underscores Merino’s mission to disrupt the typical and inspire viewers to look beyond the ordinary, choosing laminates that add vibrancy, sophistication, and originality to their homes.
Merino’s Chief Marketing Officer, Parveen Gupta, describes this campaign as more than a call to action; it’s a movement towards personal expression in home decor. “With our ‘Be Different’ message, Merino is committed to helping homeowners create spaces that reflect their unique style. Our laminates are not just materials—they’re a way for our customers to boldly express themselves,” Gupta said. He emphasized Merino’s dedication to delivering innovative products that encourage homeowners to reimagine the potential of their living spaces.
One of the highlights of the campaign is Merino’s newly introduced Sampada Collection, a thoughtfully curated line inspired by Indian heritage and art. This exclusive collection blends traditional craftsmanship with modern design, resulting in a fusion that appeals to both contemporary and classic tastes. The Sampada Collection not only adds character to spaces but also sets a new benchmark in the industry by introducing unique, India-inspired laminates that cater to diverse aesthetic preferences.
Vasudha Misra, President (Creative) at Lowe Lintas, spoke about the process behind the campaign’s development, saying, “Working on Merino’s campaign was a journey of creative exploration. The concept originated from a simple idea, and we knew it had the potential to be powerful. The team’s synergy allowed us to bring that idea to life in a way that resonates with consumers. We’re thrilled with the outcome.”
The campaign’s outreach spans multiple channels, including digital platforms, television, and print, creating widespread visibility for Merino’s unique product offerings. Whether appearing in online ads or in print, the “Be Different” message is designed to captivate a broad audience, appealing to homeowners, interior designers, and those simply looking to add a personal touch to their spaces.
Merino’s bold approach encourages people across India to redefine their interiors with a distinctive flair, offering them more than just surface options. Through this campaign, Merino Laminates reinforces its commitment to being an industry innovator, showcasing designs that not only elevate interiors but also provide a canvas for self-expression.
