‘‘Everyone has something worth saying. Say it with Threads.’
Meta has launched a new mini site that offers tips to users who seek to boost their presence on Threads.
The social media platform, which has grown exponentially since its launch, now boasts over 200 million active monthly users. Aiming to enhance this still further, Threads how utilized its data to reveal some key strategies to maximize user performance.
“We created Threads because we think everyone has something worth saying, and we want you to be able to create a community around your best ideas and most interesting thoughts. That’s why today, we’re introducing new educational resources to help you learn how to drive conversations on Threads and get discovered by more people,” Meta said in a blog post.
These resources include the best practices, data-backed tips and content examples from successful Threads creators to help users create new, captivating content.
The mini-site includes an overview of Threads and its key functions, with a particular emphasis on safety settings, functionality, and highlights of specific elements.
Some insights that Threads has revealed include:
- Higher post frequency is linked to higher impressions per post, so post at least 2-5 times per week to build an audience.
- Replies account for almost half of the views on Threads, to try joining a conversation to reach more people
- Funny content receives a higher number of views on Threads
- Combining text and video in a single post can help you get more views, so don’t limit yourself to just one media format.
- Posting more frequently on weekends can help drive higher engagement
Meta has also included a Q&A section with notes on how to improve your Threads performance.
They have also highlighted the most successful topics on Threads, which include:
- TV and movies
- Photography,
- Books and literature
- Fashion
- Beauty
- Fitness
- Travel
- Technology
Creators who focus on these areas receive the highest amount of engagement with their posts.
Meta’s focus on positive content for Threads aligns with their broader and more welcoming approach across online platforms, yet raises questions about their reluctance to discuss heavier topics like politics and news, which may constrain users and restrict others from joining.
Read Meta’s blog post here.
