Meta is making a strong play to attract TikTok creators to its platforms with an enticing offer: cash bonuses, content deals, and enhanced support to grow their followings.
The tech giant announced a new initiative on Tuesday aimed at TikTok creators, offering up to $5,000 in bonuses for content posted on Facebook and Instagram Reels over a three-month period.
In addition to the financial incentives, Meta is giving these creators access to the Facebook Content Monetization program. This program allows them to generate income from their photos, videos, and text posts on Facebook, opening new revenue streams for popular creators looking to expand their reach. For some top-tier creators, Meta is even offering exclusive content deals designed to help them grow their fanbase on both Instagram and Facebook.
One of the standout benefits Meta is offering to a select group of TikTok influencers is a free one-year trial of Meta Verified. This subscription service provides a verified badge, enhanced account support, and protection against impersonation—benefits that help boost a creator’s credibility and security on the platform. While Meta hasn’t revealed specific eligibility criteria, it’s clear that this offer is designed to lure some of TikTok’s most influential creators.
This bold move comes as TikTok faces ongoing uncertainty in the U.S., particularly following a temporary outage of the app last weekend. Although TikTok is back online, it is still absent from U.S. app stores, and its future remains uncertain, with President Donald Trump recently signing an executive order extending the app’s ban deadline. Meta is leveraging this moment to attract creators from TikTok, offering them a stable alternative with attractive financial incentives and growth opportunities.
Meta’s efforts go beyond just financial perks. The company is introducing new features to make its short-form video format, Reels, more appealing to content creators. For example, Instagram creators based in the U.S. can now post Reels up to three minutes long, a significant increase from the previous 90-second limit. While TikTok allows videos of up to 10 minutes in length, Meta’s expanded Reels offering aims to give creators more flexibility while still maintaining a streamlined video experience.
Meta is also making changes to how Reels are surfaced on Instagram and Facebook. Reels will now be more prominently displayed, with the company planning to recommend them in more areas of the platforms, such as higher up in the home feed and in search results. This change is aimed at increasing discoverability, allowing creators to reach new audiences more easily.
In addition to these updates, Meta is optimizing its ranking systems to ensure newer creators have a fair shot at getting noticed. This move is likely to resonate with TikTok creators who may be looking for new platforms where they can quickly gain visibility.
Meta is also making it easier for creators to showcase their presence across multiple platforms. Creators can now display their Instagram, TikTok, or YouTube handles and follower counts on their Facebook profiles, allowing them to build credibility and expand their communities across platforms.
On top of these new features, Meta is rolling out several additional updates. For example, it will soon launch an app called Edits, which is similar to TikTok’s CapCut video editing tool. This new app will further enhance the creative possibilities for Meta creators. Additionally, Instagram users will now be able to discover Reels that their friends and followers are engaging with, making it easier to stay in the loop with popular content and trends.
With TikTok facing mounting challenges in the U.S., Meta is seizing the opportunity to attract creators who may be looking for a safer and more lucrative alternative. Through cash bonuses, content deals, a new content monetization program, and the offer of Meta Verified perks, the company is positioning Facebook and Instagram as the new go-to platforms for TikTok influencers. With these strategic moves, Meta aims to strengthen its hold on the social media landscape while offering creators more opportunities to grow and thrive.
