Mia by Tanishq, a popular fine jewellery brand, is reviving the spirit of the Disco era with its latest campaign, featuring none other than the legendary Zeenat Aman.
Known as the “Queen of Indian Disco,” Zeenat Aman embodies the vibrant essence of the ‘70s and ‘80s, an era defined by bold fashion, electrifying music, and dazzling glamour. This campaign taps into the nostalgia of that iconic period, reintroducing it with a modern twist for today’s fashion-forward women.
In this eye-catching campaign, Zeenat Aman takes center stage, grooving to her famous track “Aap Jaisa Koi,” a song synonymous with the Disco movement. The visuals are alive with striking colors, shimmering lights, and a high-energy vibe that perfectly captures the glamour and freedom of the Disco era. With Zeenat’s timeless charisma, the campaign invites audiences to relive those golden years, all while showcasing Mia by Tanishq’s latest jewellery collection.
The collection itself is a tribute to the unapologetic self-expression of the Disco era. Featuring standout pieces like bold earrings, a necklace inspired by strobe lights, and a stunning multi-diamond ring, the jewellery embodies the glitz and glamour that defined the time. Each piece in the collection is designed to evoke the fearless spirit of the Disco movement, while also offering versatility for modern women who want to make a statement.
The campaign, which was crafted by Famous Innovations and managed by Collective Artists Network, skillfully blends the nostalgic charm of the Disco era with a contemporary flair. While the visuals and soundtrack pay homage to the past, the overall message is one of modern empowerment, encouraging women to embrace their individuality and shine with confidence. By collaborating with Zeenat Aman, Mia by Tanishq has not only captured the magic of the ‘70s and ‘80s but also connected it to today’s fashion sensibilities.
Shyamala Ramanan, Business Head at Mia by Tanishq, shared her excitement about working with Zeenat Aman for this campaign. “We couldn’t think of anyone better than Zeenat Aman to represent the essence of the Disco era,” she said. “Her fearless spirit and enduring glamour perfectly align with Mia’s vision of empowering the modern woman. With this collection, we hope to inspire women to express themselves boldly and confidently, just like the icons of the past.”
Mia by Tanishq’s new Disco Collection reimagines the iconic style of the ‘70s and ‘80s for today’s generation. The pieces are designed to be as versatile as they are glamorous, allowing women to effortlessly transition from day to night with the same jewellery. Whether it’s the shimmering earrings or the playful rings, each piece is a celebration of the freedom and self-expression that defined the Disco movement.
George Kovoor, Chief Creative Officer, South, Famous Innovations, reflected on the campaign’s creative direction, saying, “Disco was all about boldness, confidence, and shining bright. That’s exactly what this collection aims to embody. Working with Zeenat Aman has brought a sense of authenticity and charm to the campaign. It’s a reminder that true glamour is timeless and never fades.”
The Mia by Tanishq Disco campaign isn’t just a celebration of fashion; it’s a tribute to the boldness and individuality that the Disco era represented. With Zeenat Aman leading the way, the campaign serves as an invitation for today’s women to embrace their inner diva, express themselves fearlessly, and make a statement in every aspect of life.
By blending the retro charm of the Disco years with the empowerment of the modern woman, Mia by Tanishq has created a collection that is as iconic as the era that inspired it. Through this campaign, the brand aims to remind women that glamour is timeless, and with the right attitude, anyone can shine like a star.
Mia by Tanishq’s latest campaign, starring the legendary Zeenat Aman, takes a stylish step back into the Disco era, reimagining its bold and glamorous spirit for today’s woman. With stunning jewellery pieces that capture the essence of the ‘70s and ‘80s, the Disco Collection encourages women to embrace their individuality and shine with confidence. This collaboration not only celebrates the enduring appeal of the Disco movement but also reinforces Mia’s commitment to empowering modern women through fashion and self-expression.
