The rise of AI has taken the world by storm and is introducing us to a range of fantastic new possibilities and experiences. It has transformed the digital marketing sector, and is now used and explored by a variety of companies across the globe.
Case in point? Microsoft has launched a new AI training initiative to help people across the globe learn how to properly channel the power of artificial intelligence.
The best part? It’s free.
This brand-new, one-of-a-kind initiative, part of its Skills for Jobs program, has been developed with LinkedIn and includes new, free coursework on the introductory concepts of AI and responsible AI frameworks. It will also include access to several free digital learning resources and events to train.
At the end of the program, learners will be provided with the first ever Professional Certificate on Generative AI in the online market. According to a blog post by Kate Behncken, Corporate Vice President, Microsoft Philanthropies, on LinkedIn, “This Professional Certificate on Generative AI is currently available in English and will launch in Spanish, Portuguese, French, German, Simplified Chinese, and Japanese over the coming months on LinkedIn Learning”.
If that wasn’t enough, Microsoft is also launching a toolkit for trainers, teachers and facilitators. This will include a new AI-course built for educators by Microsoft Education as well as content on the practical use of AI, according to the company
Microsoft’s initiative may be unexpected, but it goes a long way in showing how far AI has been embedded in the structure of the digital marketing world. Ten years ago, this kind of an initiative would have seemed laughable; today, it’s our reality. But it’s not a frightening prospect – AI will open doors for marketers across the world, and initiatives like Microsoft’s will ensure that people will use AI in a clever, rational and responsible way.
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