Bringing a playful twist to the festival of colours, the quirky campaign transforms every moment with positivity and fun.
(Link to watch the campaign film: https://www.instagram.com/reel/DHAulpHNFG7/?utm_source=ig_web_copy_link&igsh=MzRlODBiNWFlZA%3D%3D)
10th March 2025, National: Mirinda®️, the iconic orange-flavoured drink from PepsiCo India is making Holi even more vibrant with an exciting new campaign film. Infused with festive and playful energy, the campaign highlights how Mirinda®️ transforms everyday moments, infusing them with joy, laughter, and a refreshing twist of fun.
Holi is a festival that brings people together, evoking nostalgia for care-free celebrations filled with colour, and shared laughter. Mirinda®️’s latest campaign taps into this sentiment, reminding consumers of the simple moments of fun they’ve always associated with both the festival and the brand. The film captures a light-hearted exchange between a son and his mother, where Mirinda®️ sparks an unexpected shift in mood. What starts as a seemingly serious moment quickly transforms into one filled with positivity and laughter, illustrating how Mirinda®️ – much like Holi, has the power to change the tone of any moment.
Whether it’s childhood memories of splashing colours with friends or the thrill of playful banter with loved ones, Mirinda®️ embodies the same spirit of uninhibited joy, turning even the most ordinary interactions into something extraordinary. With its playful fizz, bright hues, and zesty flavour, Mirinda®️ doesn’t just complement the festival, it becomes a part of the celebration.
Speaking about the campaign, Shailja Joshi, Category Lead, Cola and Flavours, PepsiCo India, said, “ Holi is a festival that celebrates togetherness, joy, and fun—values that have always been at the heart of Mirinda®️. This campaign brings that essence to life, showing how Mirinda®️ adds a splash of colour and playfulness to everyday moments. Whether it’s nostalgia for past celebrations or excitement for new ones, Mirinda®️ is the perfect companion to make Holi even more playful, refreshing, and unforgettable.”
Commenting on the campaign, Sidhant Mago, Founder, Daftar Creative Room said, “Who wouldn’t want to work on the Mirinda Holi brief? We brought out our Rangeen Zubaans the moment we heard it from the Mirinda marketing team. The most colourful brand and the most vibrant festival—this is easily the best collaboration of the year”
Directed by Shakun Batra, renowned Indian Filmmaker, Actor and Writer also added, “Working with Mirinda for the first time has been an absolute blast! The brand’s vibrant energy and playful spirit made this Holi campaign an incredible experience. With Sidhant Mago at the helm as the director and writer, we knew we were creating something truly special. The marketing team and Mago’s vision brought out the unfiltered madness and joy that define both Holi
