A strategic digital campaign & international media collaborations will further enhance the state’s global presence, strengthening its reputation as a premier destination for culture & tourism.
Hyderabad: Hyderabad: Mumbai-based Altair Media has been appointed by Miss World Limited as the official Public Relations agency for the 72nd Miss World Festival, scheduled to take place in Telangana from May 7 to May 31, 2025. Bringing together participants from 140 nations, the globally renowned event will serve as a key platform to showcase Telangana’s cultural heritage, tourism potential and expanding international prominence.
The festival is set to attract extensive national and international media coverage, reinforcing Telangana’s position as a destination where tradition and modernity converge. With a strong emphasis on safety, seamless connectivity, and world-class infrastructure, the event aims to provide an exceptional experience for visitors while highlighting the state’s traditional arts, crafts, and cuisine.
In addition, the festival will spotlight Telangana’s growing influence in sectors such as healthcare, eco-tourism, and entertainment. A strategic digital campaign and international media collaborations will further enhance the state’s global presence, strengthening its reputation as a premier destination for culture and tourism.
Julia Morley, CBE, Chairman & CEO of Miss World Limited, expressed confidence in Altair Media’s ability to drive global engagement for the event. “Altair Media has demonstrated exceptional expertise in managing large-scale international events. Their professionalism and innovative approach were evident during the recent press conference in Telangana, where they seamlessly coordinated media interactions and promotional activities. We are delighted to have them as our PR partner for the 72nd Miss World Festival.”
Ashwani Shukla, Founder of Altair Media, shared his enthusiasm for the collaboration. “We are honored to be entrusted by Miss World Limited as the official PR agency for this landmark event. The 72nd Miss World Festival is more than just a global pageant, it is a transformative platform that will position Telangana as a premier tourism and cultural destination. Our team is dedicated to executing a dynamic and impactful communication strategy that will not only celebrate the essence of the festival but also showcase.”
