Mortein, a trusted name in pest control, has launched its latest campaign titled ‘Bacche Bacche Ko Pataa Hai’ to raise awareness about its innovative Mortein 2-in-1 Spray, designed to tackle both mosquitoes and cockroaches.
This unique 2-in-1 solution promises a 100% kill rate for these common household pests, providing an effective and convenient option for Indian families.
With the onset of the monsoon season, households across India face heightened risks of diseases like dengue, malaria, and typhoid, which are commonly transmitted by mosquitoes and cockroaches. Mortein’s new campaign seeks to remind parents about the health dangers posed by these pests while offering a powerful solution that provides protection against both threats with a single spray.
Saurabh Jain, Regional Marketing Director, South Asia – Hygiene, at Reckitt, emphasized the brand’s commitment to addressing the evolving needs of Indian households. “Traditionally, many Indian homes rely on separate sprays for either mosquitoes or cockroaches. However, since most homes experience issues with both pests year-round, this can leave gaps in protection,” he explained. The Mortein 2-in-1 Spray offers a comprehensive solution, ensuring that families are safeguarded against both mosquitoes and cockroaches with just one product.
This latest product innovation from Mortein delivers a 100% kill rate on both mosquitoes and cockroaches, ensuring all-round protection for families without the need for multiple pest control products. By streamlining the process into one effective spray, the brand aims to offer households peace of mind.
The ‘Bacche Bacche Ko Pataa Hai’ campaign, crafted by Havas Creative, showcases relatable, everyday scenarios that resonate with families. The TVC highlights how the Mortein 2-in-1 spray can ease the burden of managing pests, showing parents that they can enjoy stress-free family time without worrying about the health risks posed by mosquitoes or cockroaches.
Anupama Ramaswamy, Joint MD and Chief Creative Officer at Havas Creative India, shared her insights into the campaign’s creative direction: “The aim is to wake consumers up from their routine and bring attention to how they can safeguard their family’s health. Through relatable situations, we remind people there’s no need to risk their well-being by using the wrong spray for different pests when they can use a multi-purpose product like Mortein 2-in-1.”
The Mortein 2-in-1 Spray is available in various sizes—200 ml, 400 ml, and 600 ml—priced at Rs. 115, Rs. 225, and Rs. 340 respectively. The product can be conveniently purchased at local grocery stores, pharmacies, and through online platforms.
As families become more conscious of the health risks associated with pests, Mortein’s new campaign highlights the importance of adopting efficient, dual-purpose solutions like the Mortein 2-in-1 spray. By focusing on the convenience of addressing both mosquitoes and cockroaches with one product, this campaign is poised to make Indian households more resilient against pest-borne diseases.
