In a powerful move to safeguard investors from scams, the Motilal Oswal Group has launched its latest initiative, the #YehConHai campaign.
As a trusted leader in India’s financial services industry, the Group aims to expose fraudulent practices while empowering individuals with the knowledge to protect their investments.
Despite significant efforts to curb scams—successfully removing over 15,000 fake posts, videos, and apps through two specialized anti-fraud agencies—the risk of financial fraud persists. Recognizing this growing menace, the #YehConHai campaign was created to shine a spotlight on these threats and foster greater investor awareness.
At the core of the #YehConHai campaign are three engaging films that portray authentic scam scenarios, including instances where fraudsters impersonate Motilal Oswal employees and even the Group Chairman, Raamdeo Agrawal. These dramatizations aim to educate investors about common tricks used by scammers, helping them identify red flags and avoid falling victim.
Sandeep Walunj, Group Chief Marketing Officer at Motilal Oswal Financial Services, explained the creative approach: “While we’ve made strides in taking down fraudulent content, it’s equally important to involve investors in our mission. Visual storytelling allows us to break down the strategies of scammers in a way that’s easy to understand, helping investors stay prepared and vigilant.”
The urgency of the campaign is underscored by staggering figures from the Reserve Bank of India (RBI), which reported ₹139.3 billion lost to bank frauds in 2024 alone. Scammers are increasingly using sophisticated tactics, preying on investors with psychological manipulation and false promises.
To counter this, the #YehConHai campaign emphasizes common warning signs of financial fraud, such as:
- High-pressure demands for immediate action.
- Unrealistic promises of guaranteed returns.
- Offers of instant, extraordinary profits.
- Requests for payments to unverified or unofficial accounts.
By highlighting these red flags, the campaign equips investors with practical knowledge to make informed decisions and safeguard their finances.
Motilal Oswal Financial Services has taken an extra step by setting up dedicated channels for verifying the authenticity of communications and individuals. Investors can report suspicious activities or verify claims through the following resources:
- Email: fraudcheck@motilaloswal.com
- WhatsApp: 97690 29197
These platforms aim to provide a direct line of support, ensuring investors have the tools they need to stay secure.
The #YehConHai campaign is more than just an awareness drive—it’s a call to action. By combining impactful storytelling with practical resources, Motilal Oswal Group is taking a bold stand against financial fraud, empowering investors to remain vigilant and informed.
As scams grow more sophisticated, campaigns like #YehConHai are essential in creating a safer financial environment. With its innovative approach, Motilal Oswal reaffirms its commitment to transparency, investor security, and building trust within the financial ecosystem
