Motorola has launched its latest marketing campaign, #FlipTheFOMO, centered around the new Motorola Razr 50 flip phone.
This initiative aims to redefine how Gen Z views “Fear Of Missing Out” (FOMO), turning it into a source of empowerment and creativity. The campaign reflects Motorola’s continuous push to innovate in both design and technology, aligning with the dynamic energy of today’s younger generation.
Conceptualized and executed by Barcode Entertainment, #FlipTheFOMO leverages the power of social media, with Instagram serving as the primary platform to engage users. Over 400 content creators have joined the trend, showcasing the unique features of the Motorola Razr 50 using creative transitions set to an exclusive music track.
This widespread participation has helped amplify the phone’s launch across India, with the campaign also including a user-driven contest. Fans are encouraged to submit their own creative content, showing how they’ve “flipped” their FOMO moments for a chance to win a Razr 50.
The Motorola Razr 50 stands out with a range of features designed for both aesthetics and functionality. It boasts a 3.6-inch external display—the largest in its segment—allowing users to easily interact with notifications, apps, and camera functions without opening the phone. What sets it apart further is its Gemini AI app support, available right from the external display, making it the only flip phone with this capability. Crafted from a combination of vegan leather and Gorilla Glass, the Razr 50 not only exudes style but also durability, featuring IPX8 water resistance for protection against everyday elements. This unique blend of practical and elegant design promises an elevated user experience.
Shivam Ranjan, Head of Marketing for APAC at Motorola, emphasized the company’s dedication to innovation, stating, “At Motorola, we are committed to pushing the boundaries in design, technology, and marketing. The Motorola Razr 50 is a reflection of this commitment, and our #FlipTheFOMO campaign perfectly captures the spirit of innovation. By integrating social media trends, we’ve successfully connected with Gen Z, highlighting the cutting-edge features of our latest flagship device. Partnering with Barcode Entertainment has been a rewarding experience, and we’re excited about the positive reception this campaign has received.”
Barcode Entertainment’s creative director, Sapna Sanil, expressed excitement about collaborating on the launch, noting, “The #FlipTheFOMO campaign is more than just a marketing strategy; it’s a movement. We aimed to create a campaign that resonated deeply with Gen Z, reflecting their lifestyle and aspirations while showcasing the impressive features of the Motorola Razr 50. This collaboration allowed us to turn everyday challenges into opportunities, capturing the essence of Motorola’s brand.”
The #FlipTheFOMO campaign is visually driven, with vivid colors, fluid transitions, and striking imagery designed to resonate with Gen Z’s vibrant style. Highlighting the sleek design and advanced shooting modes of the Motorola Razr 50, the campaign encourages users to explore new creative possibilities and content creation, blending technology with cultural trends to inspire Gen Z to embrace FOMO as an opportunity for growth.
Priced at INR 49,999 (or INR 2,778 per month on Amazon), the Motorola Razr 50 is now available for purchase. Through this campaign, Motorola aims to strengthen its connection with the next generation of users, empowering them to turn their FOMO moments into opportunities for creativity and self-expression.
