Myntra teams up with Britannia Good Day for ‘The Bank of Small Wins’

Myntra has teamed up with a cookie brand Britannia Good Day for a dynamic new guerilla activation called ‘The Bank of Small Wins’.

Years ago, millions of young people found unexpected joy in finding money in their clothes, a trend which has diminished in the age of digital payments. Talented Agency aims to bring back this nostalgia idea and make consumers pay for an exciting new reason – to find money inside their very own pockets! Turning to Britannia Good Day, this idea has become a new reality.

This guerilla activation sees Britannia Good Day print their own currency (worth Rs. 15 lakhs), in denominations ranging from Rs. 10 to Rs. 2000. Each will have designs inspired by the packs of Britannia Good Day and will be stuffed into the pockets of millions of people across India via random jeans, trousers, pajamas, etc. This runs is across Myntra’s homegrown brands including Roadster and FWD.

While the ‘bank’ might not be real, the value of the currency certainly is! Every note from The Bank of Small Wins is redeemable for actual currency via a UPI cashback with no strings attached. Each note also contains bonus small wins for any social situation – whether it’s turning a meeting into an email or sidestepping dreaded ‘Shaadi’ conversations with parents. Some of these notes will also have random scribbles on them from secret autographs featuring an Indian sportstar, to a secret phone number which will award the user with three months of free Britannia Good Day packs.

Even more excitingly, Britannia Good Day has also hinted at the possibility of a Rs. 50,000 note hidden in one of these pockets.

“What do cookies and pants have in common? One of the most exciting partnerships seen in India of course! Partnering with Britannia we gave Cash on Delivery a whole new spin multiplying the delight and excitement of receiving your order. We’re hoping this makes shopping on Myntra even more exciting now. And on a lighter note, gives us more reasons for women’s clothes to have pockets” said Vijay Sharma, Senior Director, Brand Marketing, Myntra.

Amit Doshi, Chief Marketing Officer, Britannia added, “Cookie Dough is meeting Real Dough! To take Britannia Good Day from the Indian kitchen to the Indian wardrobe was unexpected. We hope buying pants or giving them for laundry will never feel the same again. The Bank of Small Wins is a guerilla activation, a media innovation and a cross-brand collaboration… all rolled into one, and one of the freshest interpretations of Britannia Good Day’s brand platform of Everyday Small Wins.”