In a remarkable journey from a small village in Uttar Pradesh to the global stage, Nancy Tyagi has been honored in Forbes India’s “30 Under 30” list for 2025. This recognition celebrates her significant impact in the fashion industry and her innovative approach to content creation.
Nancy’s passion for fashion ignited during her childhood in Barnawa village, where she crafted outfits for her dolls from fabric scraps. This early interest laid the foundation for her future endeavors. Facing financial challenges, she moved to Delhi for UPSC coaching but soon shifted her focus to fashion content creation to support her family. Utilizing her mother’s savings, she purchased a camera and began sharing her designs on Instagram and YouTube.
During the COVID-19 lockdown, Nancy’s innovative recreations of iconic Bollywood looks and participation in fashion challenges garnered significant online attention. Despite facing body shaming and financial constraints, her determination led to collaborations with brands like CaratLane, Lakmé, and Pond’s. Her unique content resonated with audiences, leading to a substantial following on social media platforms.
A pivotal moment in Nancy’s career was her debut at the 2024 Cannes Film Festival. She designed and created four outfits in four months, including a stunning pink ruffled gown weighing 20 kg, which captivated fashion enthusiasts worldwide. Her hand-embroidered saree also received acclaim, catching the attention of actress Sonam Kapoor.
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Nancy’s inclusion in Forbes India’s “30 Under 30” list underscores her influence and success in the fashion industry. With over 3 million Instagram followers and 2.49 million YouTube subscribers, she continues to inspire with her designs and storytelling. Looking ahead, Nancy aims to establish her own fashion label, focusing on authenticity and creativity.
Nancy Tyagi’s journey exemplifies how passion, resilience, and innovation can lead to remarkable achievements, inspiring many in the digital and fashion landscapes.
