Narayana Health, a leading name in the healthcare sector, has introduced its latest campaign, “Apno Ki Fikr,” which highlights the importance of caring for loved ones through timely medical intervention.
This all-encompassing initiative, delivered in multiple languages, aims to position Narayana Health as a trusted healthcare partner across a wide range of specialties, including cardiac care, digestive health, and bone and spine treatments.
The campaign underscores the critical need for early medical attention, with narratives focusing on family members taking the first step toward seeking care at Narayana Health. Whether for routine health issues or more complex medical conditions, the campaign’s emotional storytelling illustrates how Narayana Health is the go-to destination for expert and compassionate care.
With more than 20 years of experience, Narayana Health has seen that many people delay addressing health concerns such as heart problems or joint pain, often waiting until the situation becomes severe. Through relatable scenarios, “Apno Ki Fikr” showcases the importance of acting sooner rather than later, reminding audiences that health problems should never be ignored.
Each segment of the campaign highlights the proactive role of a family member who reaches out to Narayana Health for help, showing the ease of accessing specialists through the hospital’s toll-free helpline. Whether it’s digestive care, advanced heart treatments, or support for bone and spine health, the campaign presents Narayana Health as a trusted healthcare provider offering seamless care at every step of the patient’s journey.
Dr. Ashish Bajaj, Group Chief Marketing Officer at Narayana Health, explained the significance of the campaign: “With ‘Apno Ki Fikr,’ we are marking a new chapter in our evolution as a multi-specialty healthcare provider. From our beginnings as a single-specialty institution, we have grown into a comprehensive healthcare network offering more than 30 specialties. This campaign speaks to the emotional connections people have with their loved ones and the responsibility Narayana Health carries to deliver the highest level of care.”
Abhishek Misra, Country Head of Brand & Marketing at Narayana Health, added, “This campaign is based on a deep understanding that many individuals delay seeking care despite facing health challenges. By illustrating relatable stories, we hope to show how Narayana Health not only provides comprehensive medical solutions but also offers the convenience of reaching our specialists through a toll-free helpline. Our goal is to give families peace of mind, knowing that expert care is just a call away.”
Through its emotional storytelling and practical messaging, the “Apno Ki Fikr” campaign reinforces Narayana Health’s dedication to providing specialized care for a variety of health needs. By featuring the campaign across television, radio, print, outdoor, and digital platforms, Narayana Health aims to reach a wide audience and remind them that timely healthcare intervention can make all the difference.
The “Apno Ki Fikr” campaign is more than just a promotional effort; it is a reflection of Narayana Health’s ongoing commitment to offering compassionate and comprehensive healthcare services that cater to both everyday health concerns and complex medical conditions.
