Nat Habit, the fast-growing, digital-first brand renowned for its 100% natural skin and hair care solutions, has unveiled its first-ever brand campaign, titled “Breathe Life into Your Beauty.”
This initiative marks a significant step in the company’s journey, designed to elevate brand awareness and fast-track Nat Habit’s ambition to reach a Rs. 300 crore topline.
Since its inception in 2019, Nat Habit has stood out in the highly competitive beauty market with its innovative approach to Ayurvedic skincare. Unlike many of its counterparts, Nat Habit champions the concept of ‘Fresh Ayurveda’—a modern adaptation of traditional Ayurvedic principles that emphasizes fresh ingredients and daily preparation. With a customer base of 2.5 million unique users and an impressive 52% repeat rate, the brand has successfully built trust through its authentic and meticulously crafted formulations.
The newly launched campaign is centered around the concept of ‘Fresh Ayurveda,’ showcasing how Ayurvedic products, when prepared fresh, work on a cellular level to enhance natural beauty. Instead of focusing on exaggerated transformations or overnight results, “Breathe Life into Your Beauty” presents a narrative that celebrates gradual, sustainable enhancement of one’s inherent beauty through careful, consistent care.
In a beauty industry where natural and Ayurvedic products have become more mainstream, Nat Habit seeks to differentiate itself through its promise of delivering fresher, more potent solutions. The campaign highlights how Nat Habit’s products, made using innovative processes, nourish skin and hair from within, promoting deep cellular rejuvenation.
Swagatika Das, co-founder of Nat Habit, emphasized the importance of maintaining the brand’s core philosophy of “Fresh Ayurveda” in this campaign. She shared, “Ayurveda’s effectiveness lies in its freshness and purity. This campaign reflects our unique approach to natural beauty, and we’re confident it will help us attract a new segment of consumers seeking genuine, effective Ayurvedic care. This is a key step towards our Rs. 300 crore milestone.”
As more consumers become skeptical of exaggerated claims made by beauty brands, Nat Habit’s campaign aims to connect with the modern, discerning woman who values authenticity. Ankita Srivastava, CMO of Nat Habit, emphasized that the campaign speaks directly to these consumers by offering honest, reliable solutions that nourish both body and mind. “We want to show that beauty isn’t about instant results, but about building long-lasting, natural radiance with products that work in harmony with your body,” Srivastava explained.
The creative force behind the campaign, Contract Advertising India, envisioned a fresh take on Ayurveda by focusing on how the products work at the cellular level. National Creative Director Rahul Ghosh explained, “We wanted to tell a story that blends traditional Ayurvedic wisdom with modern science. The idea of cells being activated to ‘breathe life into beauty’ is a unique concept that reimagines the usual narrative around natural beauty.”
Ayan Chakraborty, Managing Partner at Contract, added that the visuals reflect a fusion of modern and traditional elements, bringing Nat Habit’s philosophy to life in an engaging, contemporary way. “The portrayal of cells rejuvenating from within truly captures the potency of Nat Habit’s fresh approach,” he noted.
The “Breathe Life into Your Beauty” campaign is set to make a wide impact, featuring prominently across digital platforms, including Nat Habit’s official website, YouTube, OTT channels, and social media. This multi-channel strategy is designed to reach a broad audience, introducing more consumers to the brand’s philosophy of holistic, natural beauty care.
As Nat Habit continues to evolve and grow, this campaign represents a major milestone, one that aligns with the brand’s goal of becoming a trusted name in Ayurvedic beauty and scaling to a Rs. 300 crore topline. By sticking to its core values of freshness and authenticity, Nat Habit is well-positioned to attract a new generation of consumers who seek effective, natural solutions for their skin and hair care needs.
This campaign is not just about showcasing products; it is about redefining the way consumers perceive natural beauty and Ayurveda in a modern context. With its innovative approach and clear focus on genuine, long-term results, Nat Habit’s “Breathe Life into Your Beauty” campaign promises to leave a lasting impact on the beauty industry.
