Glance, a leading smart lock screen platform, has unveiled its latest campaign featuring Indian Paralympic champion and javelin star Navdeep Singh.
In this vibrant and engaging initiative titled ‘I Glance, I Know’, Singh takes on the persona of a modern-day royal, showcasing how Glance simplifies staying informed with just a glance.
This campaign demonstrates the platform’s unique ability to transform Android lock screens into dynamic hubs of personalized content. From breaking news and sports highlights to entertainment and gaming updates, Glance provides users with real-time information without requiring any additional effort—no unlocking, searching, or downloading. With over 235 million users across India, Glance leverages AI technology to deliver content tailored to individual preferences instantly.
The campaign video presents a delightful fusion of tradition and technology. Navdeep Singh, in a regal avatar, embodies a witty yet relatable maharaja who finds joy in the simplicity and convenience of Glance. The campaign’s tagline, “I Glance, I Know,” resonates strongly with Gen Z and millennial audiences, who value efficiency and personalization in their digital experiences.
Speaking about his role, Singh shared, “Playing a royal character was an exciting challenge and an opportunity to bring my personality into a new light. Glance mirrors my philosophy of keeping things straightforward yet impactful. The campaign captures the essence of staying updated effortlessly and having fun while doing so.”
Singh expressed his gratitude to his team and supporters, acknowledging their role in bringing this collaboration to life. “This campaign isn’t just about showcasing a product; it’s about celebrating the spirit of curiosity and resilience. I hope it inspires people to embrace the joy of learning and staying informed,” he said.
Bikash Chowdhury, CMO of Glance, highlighted the platform’s mission to empower users through instant access to knowledge. “Navdeep Singh perfectly embodies the values of resilience and adaptability, making him a natural fit for this campaign. ‘I Glance, I Know’ reflects how Glance revolutionizes the way users interact with their lock screens, turning them into gateways to the world.”
This campaign is part of Glance’s broader #YehSmartHaiBoss initiative, which emphasizes the platform’s smart, user-friendly approach to delivering information. Previous campaigns under this banner include collaborations with Bigg Boss and other notable personalities, further solidifying Glance’s reputation as a content leader.
By featuring an inspiring figure like Navdeep Singh, Glance underscores its commitment to making knowledge accessible and enjoyable for everyone. The ‘I Glance, I Know’ campaign is live across Glance’s social media platforms, capturing attention with its relatable storytelling and innovative message.
With this campaign, Glance continues to set the standard for intuitive content experiences, empowering users to stay informed, entertained, and inspired—all at a glance.
