This festive season, Nestasia is set to revolutionize home styling with an innovative campaign featuring Sanya Malhotra.
As part of the campaign, Nestasia will unveil new collections for kitchen, dining, and decor, including contemporary glassware, smart storage solutions, luxe vanity items, premium decor pieces, and gift-worthy products.
Sanya Malhotra, renowned for her dynamic and artsy persona, perfectly embodies the campaign’s ethos: “Home So Beautiful, You Never Want to Leave.” In this role, she showcases the “Joy Of Nesting In” (JONI) over the familiar “Joy Of Missing Out” (JOMO).
Sanya’s vibrant home life strikes a balance between social engagements and the comfort of her beautifully decorated space. In one captivating scene, she dances joyfully in the kitchen, turning mundane chores into an artistic performance. The harmonious clinking of kitchenware accompanies her graceful movements, highlighting culinary creativity and personal joy.
In another scene, Sanya transitions effortlessly to arranging fresh flowers on a stunning dining table adorned with Nestasia dinnerware. The setting exudes elegance and comfort, making her home the ideal spot for dining and social gatherings.
As she prepares for a vacation, a final stop in her living room filled with Nestasia’s latest decor and art pieces momentarily halts her departure. The space, transformed into a sanctuary, envelops her in comfort and contentment, emphasizing the campaign’s theme of JONI.
These moments capture Sanya Malhotra’s charm and artistic sensibility, while showcasing Nestasia’s dedication to enhancing customers’ lives by transforming their homes into havens of beauty and serenity. A humorous twist at the end of the campaign playfully warns viewers about the addictive nature of Nestasia’s products, making homes so cozy one might not want to leave.
Aditi and Anurag Aggarwal, founders of Nestasia, share their thoughts on the campaign: “We wanted to capture the essence of JONI – Joy Of Nesting In. Sanya’s warmth and on-screen presence beautifully amplify this emotion, making it irresistible to create a beautiful home with our latest collections of vibrant and design-driven products across dining, decor, and kitchen.”
Sanya Malhotra adds, “Turning my home into a beautiful space with Nestasia has been an absolute joy! From dancing in my kitchen to hosting dinners, every moment feels like a celebration of creativity and comfort. Honestly, with a space this beautiful, who needs to go out?”
With weekly launches and a focus on design, Nestasia offers an array of home products that inspire joy and beauty. This festive season, experience the Joy of Nesting In with Nestasia and transform your home into a sanctuary of elegance and comfort.
