Netflix has announced Expedia Group as its first global advertising partner, as per a news report by Ad Week.
Flexing their international muscle, the streaming giant will launch a multi-market campaign on the streaming platform’s ad-supported plan throughout 2024, aimed at more than 23 million global active monthly users.
“We’re excited to be working with Expedia, our first global advertising partner,” stated Amy Reinhard, president of Advertising at Netflix.
This first-of-a-kind partnership will offer Netflix’s engaged ad-supported members contextually relevant ad creatives, making their viewing experience more enjoyable. Simultaneously, it will make Netflix a global destination for their advertising partners.
According to the news report, this streaming advertising collaboration kicks off in Japan this month with a national campaign, and will also extend to several international markets, including U.S., Canada, Mexico, U.K., France, Germany, Australia, and Brazil.
During this time, Expedia’s global positioning, “Made to Travel”, will be featured in several ad formats, including 15s, 30s, and 60s, all of which will be produced by their in-house creative team. Directed by Hiro Murai, this campaign will focus on Expedia’s package price tracking tools and will be specifically tailored for local language and culture.
This partnership fits into Netflix’s previous record of co-branded ad tier campaigns with Netflix’s Leo and Geico’s Gecko in the former year, and signifies a positive development for their goal of growth.
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