Netflix’s ‘Kho Gaye Hum Kaha’ rides high on brand integrations

“The connection is strong with this one.”

Netflix’s ‘Kho Gaye Hum Kahan’ has won the hearts of audiences across the country. Starring Siddhant Chaturvedi, Ananya Panday and Adarsh Gourav, the film explores the lives of three best friends in Mumbai where romance, ambition and heartbreak collide in the captivating age of social media. To many, this film is a must-watch for the new generation.

‘Kho Gaye Hum Kahan’ has also reached new heights when it comes to brand integrations. Some of these integrations may have purposeful while others may have just been to establish the urban and modern setting of the film. However, all of them are instantly recognizable by viewers.

Let’s take a look at some of the major brands which we were able to spot:

• Bisleri: This is the first integration of the film and is thus the most noticeable. Ananya Panday’s opening scene showcases her sipping water from a Bisleri bottle.
• KFC and Zomato: These integrations go hand-in-hand! A KFC bag is delivered by a Zomato delivery guy and received by Ananya Panday in the film. This bag is then kept on the table, letting the friends enjoy a relaxing fried chicken meal at home.
• Gucci: The film leans into Gucci’s glamorous aesthetic when a character gifts his girlfriend a premium Gucci bag as a striking birthday gift.
• Boddess Beauty: Ananya Pandey’s character, Ahana, is seen using and purchasing makeup from this website, establishing it as a must-have for all movie-watchers.
• Nike and Reebok: The movie has several notable integrations with sports brands. Malaika Arora, who has a guest appearance in the film, sports a sleek Reebok outfit when making out. Similarly, Adarsh Gourav wears a Nike jersey.
• Tinder: Last but certainly not the least, Tinder is one of the brand partners of the film and forms a core aspect of the storyline. Characters regularly use Tinder when it comes to their dating habits and works well with the theme of how online platforms help you make connections in the internet world. However, towards the end of the film, the disadvantages and superficiality of online dating is also revealed.

Watch the official trailer of ‘Kho Gaye Hum Kahan’ below: