Nexon Paints is redefining the way people perceive and experience colors with its groundbreaking “Feel Every Color” campaign. This pioneering initiative goes beyond the traditional visual appeal of colors, embracing an audio-first approach to make color perception more inclusive—especially for those who are visually challenged.
Challenging conventional norms, Nexon Paints is revolutionizing how people interact with colors by associating them with emotions, textures, and sensations. Instead of merely seeing colors, the campaign encourages audiences to feel them through evocative storytelling and sensory narratives. By leveraging real-life experiences of visually impaired individuals, the campaign reimagines how colors like yellow, green, and red can be interpreted beyond sight.
Praveen Choudhary, CEO of Nexon Paints, shared his vision behind the campaign: “Colors are more than just visual elements—they hold meaning, evoke emotions, and stimulate memories. ‘Feel Every Color’ is designed to reshape the way we understand colors, making them more inclusive for everyone. Through this initiative, we hope to inspire a shift in how people engage with colors beyond what meets the eye.”
Conceptualized and executed by Vermillion Communications, a creative agency known for its thought-provoking campaigns, “Feel Every Color” challenges the traditional narrative of color perception. Vijayshree Krishnan, Director – South at Vermillion Communications, emphasized, “Our goal was to create a campaign that transcends visual limitations and makes color a universal experience. By blending storytelling with sensory engagement, we are redefining how people perceive the world around them.”
The campaign features compelling narratives that explore the essence of colors through touch, taste, and emotion:
- Yellow – SWEET-HATE: A child’s experience of the warmth of the sun versus the sweetness of a mango questions whether yellow is a color of joy or contrast.
- Green – BITTER-SOFT: The softness of grass underfoot juxtaposed with the bitterness of a gourd presents green as a paradox of sensations.
- Red – SCARY-SUGARY: The fiery intensity of flames and the sugary delight of an apple create a unique sensory contrast for the color red.
To ensure widespread impact, the “Feel Every Color” campaign is being promoted across multiple channels, including radio broadcasts, outdoor advertisements, and digital platforms. The initiative has sparked engaging conversations on social media, with people sharing their unique interpretations of colors beyond sight.
Inclusivity is at the core of this initiative. Nexon Paints has collaborated with advocacy groups and institutions for the visually impaired to amplify awareness and foster meaningful discussions. By focusing on accessibility, the brand is setting new industry standards in making colors an immersive and shared experience.
With “Feel Every Color,” Nexon Paints is leading a transformative movement—one that reshapes the way we connect with colors and ensures that they are felt, not just seen.
