In a remarkable tribute to one of India’s most revered leaders, Shri Chhatrapati Shivaji Maharaj, Nilon’s created a groundbreaking campaign that blended cultural reverence with artistic excellence.
To mark the legendary warrior’s birth anniversary, the FMCG giant executed a bold and visually stunning tribute—an enormous 10,000 sq. ft. portrait of Shivaji Maharaj, crafted entirely from 51,000 bottles of Nilon’s Assal Marathi Pickles. What made this feat even more impressive? The entire project was envisioned, planned, and brought to life in just five days!
Nilon’s set out to do more than just celebrate a historic figure—it aimed to forge a deep emotional connection with the Marathi audience by showcasing its authentic Assal Marathi Pickles as a symbol of cultural pride. The tribute was not just a grand artistic display but a testament to the brand’s boldness, precision, and commitment to innovation.
Speaking about the vision behind this campaign, Dipak Sanghavi, Chairman & MD of Nilon’s, stated:
“At Nilon’s, we believe in honoring greatness through action. This tribute to Chhatrapati Shivaji Maharaj is a reflection of the courage and leadership that he embodied, values that inspire us every day.”
Crafting a 10,000 sq. ft. masterpiece with 51,000 pickle bottles was a challenge that required meticulous planning and execution. Despite the complexity, the team:
- Conceptualized and planned the project in record time.
- Assembled and placed all 51,000 bottles in just 2 hours and 30 minutes.
- Balanced artistic precision with logistical challenges to ensure the tribute looked flawless.
The campaign resonated far and wide, creating waves across media and social platforms:
- The tribute video garnered 1.5 million views, driving significant digital engagement.
- Nilon’s social media following grew by 5,000 in just two days.
- Over 500 influencers reshared and tagged the brand, amplifying its reach.
- The initiative earned widespread media coverage, reinforcing Nilon’s position as a bold, innovative leader in the FMCG space.
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Pulling off such a massive tribute in just five days was no small feat. The team faced hurdles such as:
✅ Tight Deadlines: From ideation to execution, every step had to be flawlessly timed.
✅ Logistics Management: Coordinating thousands of bottles with precision placement.
✅ Artistic & Operational Balance: Ensuring the final tribute was both visually impactful and practically feasible.
For Aditya Pandya, Group Solutions Manager at Django, this initiative was more than just an ambitious campaign. He remarked:
“This project is proof that when passion, pride, and purpose align, the impossible becomes possible. Every single bottle in this tribute represents Marathi pride, and we are honored to have created something so deeply meaningful.”
With this campaign, Nilon’s has not only paid homage to a legendary warrior but also reinforced its brand ethos of boldness and excellence. By merging cultural heritage with innovative marketing, the brand has set a new benchmark for creative storytelling in the FMCG sector.
This tribute is not just about the past—it’s a symbol of inspiration for the future. Through this initiative, Nilon’s has proven that true greatness is not just remembered, but lived.