Niva Bupa, a trusted name in health insurance, has unveiled its latest digital campaign, ‘Ab India Karega Rise’, aimed at making health coverage more accessible to India’s growing middle class.
This campaign introduces ‘Rise’, a thoughtfully designed insurance plan that bridges the gap between government healthcare initiatives and high-cost private insurance, ensuring affordability without compromise.
For decades, the Indian middle class has embodied ambition and perseverance, yet escalating medical expenses continue to pose financial challenges. ‘Rise’ is a solution tailored to provide comprehensive health security, enabling individuals and families to safeguard their well-being without straining their budgets.
‘Ab India Karega Rise’ captures the essence of an evolving India—one that aspires to grow without fear of medical uncertainties. It reassures families facing fluctuating incomes that quality healthcare is no longer out of reach but an accessible necessity.
Nimish Agrawal, Executive Vice President and Chief Marketing Officer at Niva Bupa Health Insurance, highlighted the significance of the initiative: “Our goal at Niva Bupa is to introduce insurance solutions that align with the financial realities of our customers. ‘Rise’ is a crucial step in ensuring wider coverage for India’s underserved middle class, supporting the national vision of ‘Insurance for All by 2047.’
This campaign underscores our commitment to affordable, reliable healthcare coverage and strengthens our mission of financial inclusion through health security.”
More than just a marketing initiative, ‘Ab India Karega Rise’ advocates for the necessity of health insurance in fostering financial and personal stability. With ‘Rise’, Niva Bupa is ensuring that access to medical care no longer remains a privilege but a fundamental right, empowering millions to move forward confidently.
The campaign film, developed by Glue Creatives, is available in multiple regional languages, including Tamil, Telugu, and Malayalam, making its message widely accessible across India.
