Niyo, a leading travel banking fintech platform, has rolled out its exciting #NiyoTravelBreak campaign, spearheaded by CEO Vinay Bagri.
Designed to inspire travel enthusiasts to take a much-needed break, this unique initiative blends wanderlust with a customer-first approach to create unforgettable travel experiences.
The campaign’s engaging format invited participants to get involved on LinkedIn by liking the campaign post, commenting with the hashtag #NiyoTravelBreak, and completing a Google form to share why they deserved a dream getaway. Winners were rewarded with free flight tickets, visa reimbursements, and a Niyo card—an indispensable tool for savvy international travelers seeking to save on forex charges and other travel-related expenses.
With destinations spanning Asia and beyond—such as Thailand, Vietnam, Maldives, Nepal, and UAE—this campaign captured the imaginations of many. The response was phenomenal, with over 1,000 creative entries submitted. From these, five lucky winners—Nirupama Vaylay, Jatin Deewan, Hardik Kumawat, Divjyot Kaur, and Tanishka—were selected to embark on their dream vacations, marking the perfect start to 2025.
Sushanth Ravikumar, SVP and Head of Marketing and Growth at Niyo, commented, “At Niyo, our focus has always been on adding meaningful value to our customers’ lives. Through #NiyoTravelBreak, we shifted from conventional advertising to create a campaign that genuinely resonated with our audience, offering them the opportunity to explore the world.”
Smriti Advani, VP of Brand Marketing at Niyo, added, “Travel is about more than just destinations—it’s about experiences and connections. This campaign reflects our vision to go beyond financial services and foster deeper relationships with our customers while making travel more accessible and rewarding.”
Since the introduction of its zero-forex markup credit and debit cards in 2019, Niyo has expanded its portfolio to include insurance, outward remittance, travel services, and flight and visa bookings. With a growing customer base exceeding 1.5 million, Niyo is redefining how global travelers manage their finances on the go.
The #NiyoTravelBreak campaign not only celebrated the spirit of travel but also reinforced Niyo’s commitment to empowering customers with innovative solutions for their international adventures.