“From Chef’s kiss to Fashion Icon vibes, the Nutella persona party has it all!”
Nutella, the hazelnut cocoa spread, celebrates its 60th anniversary with heartwarming pomp and smiles. They have launched a celebrative line of 11 limited-edition jars to nurture the emotional bonding with all generations and diverse personalities.
As per the company, each jar in this exclusive edition represents a recognizable and iconic character and are labelled according to different facets or consumer personalities: The Captain, The Best Friend, The Photo Maker, The Pet Lover, The Boss, The Fashion Icon, The Chef, The Explorer, The Superhero, The Rockstar and The No. 1 Fan.
In order to boost awareness of this initiative, Nutella has launched a series of digital films with brand endorser Ranveer Singh, who asks viewers to spread smiles while showcasing all of the 11 jars in relation to himself and his family. For example, he describes himself as ‘The Fashion Icon ‘and ‘The Rockstar’, his mother as ‘The Chef’ and dedicates ‘The No.1 Fan’ jar to all his followers.
Nutella has also announced an on-pack promo. Customers can scan the QR code on the lid of the jar, leading them to Nutella’s website, where they can enter the contest and choose a jar that represents their persona. 200 lucky winners will then receive an exclusive Nutella jumper, and 2000 more will receive exciting vouchers.
Talking about the campaign, Zoher Kapuswala, marketing head, Nutella, Ferrero India, said, “For 60 years, Nutella has been a part of millions of households, spreading smiles and creating cherished memories. Through the campaign, we continue to celebrate 60 years of Nutella, by inspiring our consumers to give the most relevant jar to their loved ones or even themselves. These limited-edition iconic persona jars will instantly remind us of someone in our life who represents a persona and will create a spontaneous gifting moment.”
These limited-edition jars will be available across India.
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