Mumbai, November 27, 2024: Mumbai-based brand and digital solutions agency Oktobuzz recently executed a digital campaign for Vithoba Healthcare on the occasion of World Smile Day. The #SmileKaraDe campaign aimed to promote brand awareness and engage audiences, spotlighting Vithoba’s range of dental care products.
The campaign centered around the insight that moments of joy in our fast-paced lives can refresh and rejuvenate, encouraging audiences to share their personal “Smile Moments.” Oktobuzz utilized a multi-faceted content strategy across Instagram and Facebook, featuring a combination of reels, static posts, and interactive AR filters. The campaign’s key highlight was a video collaboration with the famous YouTuber duo Because Why Not, where they engaged with strangers, pretending to take their photos with an “invisible” camera—capturing spontaneous, authentic smiles.
The campaign ran for two weeks, starting with a pre-buzz phase where the agency used the following content to seed in the thought of the campaign:
https://www.instagram.com/reel/DAVxfN0Mj11/?igsh=ZDM4bWd4aXdvMWE3
https://www.instagram.com/p/DAa69lvP4zt/?igsh=c2s5eHl2MHV3NWFh
https://www.instagram.com/reel/DAivHbgPMn9/?igsh=MWphempra2hnaDd4NA==
https://www.instagram.com/p/DAlOJdrhhfK/?igsh=czVrazhoMWtjMjFj
https://www.instagram.com/reel/DAqbHOFoVT0/?igsh=MTFoc3g1ZW9uMG94cQ==
This campaign generated impressive engagement across platforms. On Instagram, the top-performing reel garnered over 5.6M views, with the overall campaign reaching 24 Million people. Facebook reels also performed exceptionally well, reaching more than 12 million users.
On World Smile Day, the campaign’s main film was launched on Because Why Not’s YouTube channel, where it was met with great enthusiasm, amassing over 36,000 views and 1600 likes. This success on a well-known platform further solidified the campaign’s impact.
Hemal Majithia, CEO & Founder of Oktobuzz, commented on the campaign’s success. He said, “Our goal was to create a campaign that resonated with people and spread positivity while highlighting Vithoba’s commitment to oral health. The success of #SmileKaraDe shows the power of simple moments of joy in connecting with audiences and promoting a brand message effectively.”
Founded in 2013 by Hemal and Neha Majithia, Oktobuzz is among the top 15 most effective independent digital agencies in India (as per the Effie Index). With expertise in social media strategy, influencer marketing, performance marketing, and branded content, the agency has been pivotal in driving brand engagement and building lasting digital connections for its clients. Some of the clients whose social media and digital mandates have been managed by Oktobuzz include CNN-News18, Citi Group India, Amazon Audible, CNBC-TV18, Satya Paul, Hamley’s India, HarperCollins India, ACCA India & Africa, Bath & Body Works, Aldo Shoes and author Amish Tripathi.
