This Diwali, OLX India is redefining festive clean-ups with its new campaign, “Safai Mein Kamai.” Designed to transform traditional Diwali decluttering into an opportunity to earn, OLX’s initiative encourages users to list unused items on its platform, making cleaning a rewarding, sustainable, and community-driven experience.
As families across India engage in the custom of “Diwali ki Safai” to welcome the festive spirit, OLX’s campaign taps into this tradition, inspiring consumers to sell items they no longer need. Whether it’s electronics, furniture, clothing, or vehicles, OLX provides a platform for households to give pre-loved items a new life and earn extra income during the season.
How OLX’s ‘Safai Mein Kamai’ Works:
- List & Earn: Users can easily list various pre-owned items from their Diwali clean-up, turning their decluttering efforts into potential earnings. With OLX’s simple process, unused items—from bikes to electronics—can find new homes, contributing to a circular economy.
- User-Friendly Platform: With a few easy steps, OLX enables sellers to quickly connect with buyers across India. The user-friendly interface makes it simple for people to list and sell items, ensuring the Diwali clean-up is not just efficient but also profitable.
- Celebrate with Purpose: This campaign highlights that the tradition of cleaning can be a chance to declutter with intention. Not only does it bring the joy of earnings, but it also provides buyers with access to affordable, quality items, promoting conscious consumption during the festive period.
Through “Safai Mein Kamai,” OLX champions sustainable living by encouraging the reuse of pre-owned items, helping households reduce waste and support a circular economy. This aligns with OLX India’s dedication to making sustainability accessible, enabling families to participate in a tradition that brings both prosperity and eco-consciousness.
Conceptualized with Social Panga, OLX India’s creative and digital partner, the campaign weaves together engaging stories and practical tips to inspire users to benefit from their clean-up efforts. The “Safai Mein Kamai” initiative captures the true essence of Diwali—celebrating prosperity, joy, and shared values.
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Siddharth Agrawal, Chief Business Officer (Autos) at OLX India, remarks, “The tradition of Diwali cleaning symbolizes the path to prosperity, which we hope to amplify with ‘Safai Mein Kamai.’ By transforming this seasonal ritual into a meaningful activity, we not only empower users to declutter but also support the circular economy.”
Running throughout the festive season, “Safai Mein Kamai” is expected to reach over 35 million users across India, encouraging communities to embrace sustainable practices while celebrating the spirit of Diwali. This Diwali, OLX India invites everyone to join in a celebration that benefits both the home and the environment, turning festive preparations into an opportunity for growth and connection.
