Olyv, a digital lending platform committed to financial empowerment, has unveiled a striking new campaign featuring cricketing icon Sourav Ganguly. The initiative sheds light on the financial struggles faced by everyday Indians while showcasing how Olyv’s lending solutions provide practical relief.
The campaign revolves around three major financial pain points that many individuals encounter:
- The burden of managing monthly expenses for salaried professionals.
- The significance of maintaining a strong credit score and overall financial well-being.
- The financial hurdles that small business owners face due to cash flow constraints.
With Ganguly’s engaging presence, each ad film transforms these concerns into relatable narratives, reinforcing Olyv’s commitment to offering seamless and transparent financial solutions.
The first ad film introduces Radheshyam, a salaried employee struggling to balance his expenses. Through an insightful conversation, Ganguly highlights how Olyv’s lending solutions help individuals bridge financial gaps without compromising their lifestyle.
In the second film, Ganguly adopts the persona of a doctor, drawing a parallel between physical health and financial stability. Just as regular medical checkups are crucial, maintaining a good credit score is essential. Olyv’s credit score monitoring and financial tools simplify this process for users.
The third story focuses on self-employed individuals and entrepreneurs. With Ganguly’s signature charm, the film underscores how cash flow issues can hinder business growth. Olyv’s tailored lending solutions equip small business owners with the necessary financial backing to expand and operate more efficiently.
Each ad concludes with Ganguly urging viewers to download the Olyv app, making financial assistance more accessible to millions.
Commenting on the campaign, Rohit Garg, Co-founder & CEO of Olyv, stated, “Just as Dada revolutionized Indian cricket by tackling challenges head-on, our ad films depict real financial struggles faced by hardworking Indians. This campaign perfectly aligns with our mission of being a ‘Partner to the Aspirations of Emerging India.’ We are not just offering financial services—we are enabling individuals to take charge of their financial futures. With our advanced technology and collaboration with Sourav Ganguly, we strive to provide a secure and transparent lending experience.”
The campaign also highlights Olyv’s financial solutions, including:
- Instant loans up to ₹5,00,000 with competitive interest rates starting at 1.5% per month.
- EMI options as low as ₹512 per month.
- Monthly credit score tracking, fraud protection, and timely payment reminders.
By addressing real-world financial concerns through compelling storytelling and Ganguly’s influential presence, Olyv’s latest campaign reinforces its commitment to making financial freedom a reality for millions in India.
