New Delhi, 15th April 2025: Ozone, a market leader in architectural hardware solutions, has signed on Ranbir Kapoor and Kriti Sanon as brand ambassadors and released an all-new brand campaign – Makes the World Go O.
The campaign is based on a very real and relatable insight. Every person who is designing his/her space (residential or commercial) is brimming with ideas on what they want to do with it. However, many times, a lot of those ideas remain ideas because of constraints such as space, functionality, durability, and aesthetics.
Ozone understands these challenges and works towards creating innovative architectural hardware solutions that help every creator overcome their constraints and bring alive their space just the way they wanted it to be. And when this happens, the emotion is one of pleasure & delight that is expressed through ‘Makes the World Go O’.
Mr. Alok Aggarwal, Managing Director of Ozone, shared his thoughts on the collaboration, “At Ozone, our focus has always been on crafting solutions that make everyday interactions with spaces effortless and intuitive. Ranbir and Kriti’s versatility, attention to detail, and deep connection with their audiences reflect the same values we embed in our designs. We’re thrilled to have them on board for this campaign, as they bring our vision to life – showcasing how thoughtful design can transform everyday spaces in ways that make the world go ‘O’.
Ms. Vrinda Aggarwal, General Manager – Marketing at Ozone, shared insights on the campaign’s inspiration, “Ozone has always been a product-centric brand, and this campaign is inspired by the real-life reactions we see at our experience centre. While our solutions prioritise functionality over aesthetics, our creative partners, Fatmen, and the production team, Bang Bang, brought an incredible vision to life. From set design to product treatment, their approach reimagined Ozone in a way we hadn’t seen before. We’re grateful to Fatmen for conceptualising the ‘O’ and helping us bring the brand to life in a compelling way.”
Mr. Ashwin Varkey, Chief Creative Officer at Fatmen, shared his vision behind the campaign idea, “We realised that architectural hardware solutions were the ‘Uncelebrated Hero’ of every creation. While the inventiveness of these solutions made a creator’s vision possible, they were merely seen as commodities. Which is why our idea and execution focused on bringing to the fore the difference these solutions can make.”
Speaking of the association, actor Ranbir Kapoor said, “I am very proud to be associated with the brand. Ozone fittings make your wardrobe look as stylish as the clothes you put in them. With dropdown hanger systems, organisers, and soft-closing sliding doors, it will definitely make the world go O.”
Actress Kriti Sanon commented,”I am very proud to be associated with Ozone. Be it their fittings for glass, kitchens, or a classy and appealing bathroom and wardrobes. The designs are classy, innovative and will definitely make you go O!”
As Ozone continues to innovate and expand, this campaign serves as a reminder of its core mission – to create spaces that captivate the senses, spark imagination, elevate convenience, and stand the test of time.
At Ozone, every product brings fresh innovation, thoughtful design, reliable quality, and seamless convenience that makes your world go O!
Link to the video : https://youtu.be/gzKqv2qKlYE
