Marico Limited’s Parachute Advansed Jasmine Hair Oil has unveiled a festive new campaign, #IssDiwaliChamakUtho, perfectly timed for the Diwali season.
This initiative beautifully highlights the emotional warmth of family reunions, focusing on the joy felt when children return home to celebrate the festival with their loved ones. The campaign captures the radiant glow of these cherished moments, with a special focus on how Parachute Advansed Jasmine Hair Oil adds to the festive sparkle.
To make this Diwali even more special, Parachute Advansed Jasmine Hair Oil is being offered with a complementary Santoor Abhyang Glow Soap, presenting a dual beauty solution to customers. The hair oil, known for its ability to enhance shine and nourish hair, is paired with Santoor soap to give users radiant, glowing skin—making it the perfect festive combo for those looking to shine brighter this Diwali.
Commenting on the launch, Somasree Bose Awasthi, Chief Marketing Officer of Marico Limited, shared, “Homecoming during Diwali is an emotional experience for families, and our campaign taps into the magic of these moments. Through #IssDiwaliChamakUtho, we want to celebrate the beauty of togetherness and help consumers enhance their glow during this special time. The introduction of our festive combo with Santoor Abhyang Glow Soap reflects our commitment to providing a holistic beauty solution for both hair and skin.”
The #IssDiwaliChamakUtho campaign will be widely promoted across multiple platforms, including television, digital, and social media, ensuring a far-reaching impact. By combining the timeless appeal of Parachute Advansed Jasmine Hair Oil with the radiance of Santoor soap, Marico Limited is helping everyone celebrate Diwali with confidence and shine.
This thoughtful campaign not only focuses on the beauty benefits of the products but also emphasizes the emotional significance of family reunions, making it a perfect blend of tradition and modern beauty solutions
