As the festive spirit of Durga Pujo lights up West Bengal, Paragon, a leading name in footwear, has launched a vibrant new campaign titled ‘Pujo Mane Chonmone Mon, Chola Mane-e Paragon.’
This campaign taps into the joy, anticipation, and emotional connection that Bengalis share with Durga Pujo, positioning Paragon as the go-to footwear brand for comfort during the festivities.
Durga Pujo is not just a festival; it’s a celebration of life, joy, and perseverance. Paragon’s campaign perfectly captures these sentiments, encouraging people to step into their most comfortable shoes and embrace the spirit of the occasion. The campaign invites audiences to experience Durga Pujo in true style and comfort, with Paragon as their trusted companion.
The integrated campaign spans multiple platforms, seamlessly blending traditional and digital media to reach a wide audience. From eye-catching outdoor and print advertisements to engaging radio spots and digital activations, Paragon has ensured that the festive cheer reaches every corner. Each day of Durga Pujo is marked by curated wishes, special thematic ads, and engaging content on social media.
Paragon has also collaborated with popular celebrities like Sohini Sarkar, Mir Afsar Ali, and Ambarish Bhattacharya, who have appeared in captivating video campaigns. Their association with the brand helps strengthen Paragon’s connection with the people of West Bengal during this festive period.
One of the highlights of the campaign is the distribution of free Pujo passes, which allows fans to visit 98 of Kolkata’s most iconic pandals. Through digital platforms and radio channels, Paragon has organized an interactive Durga Pujo Quiz, where 100 winners will receive these exclusive passes. This initiative adds an extra layer of excitement to the campaign, empowering fans to enjoy Pujo celebrations with ease and joy.
At the heart of this campaign is Paragon’s positioning of ‘Jed, Egiye Cholar,’ which emphasizes the strength and determination that drives people forward. The brand has woven this message into the fabric of the campaign, celebrating the perseverance of the Bengali spirit during the vibrant festival of Durga Pujo. Whether navigating through crowded streets or visiting pandals, Paragon ensures that everyone can take every step comfortably.
Brought to life by Paragon’s creative partner, Turmeriq, the campaign fuses festive enthusiasm with the brand’s core values of reliability and comfort. The visual narrative highlights Paragon’s newly launched festive footwear collection, showcasing stylish designs that offer unparalleled comfort, perfect for the long hours spent pandal-hopping during Pujo.
Rahul Guha, CEO of Turmeriq, shared, “This campaign is about creating a meaningful connection with the people of West Bengal during Durga Pujo. We wanted to understand their emotions and make Paragon an essential part of their celebration.”
Sachin Joseph, Executive Vice President of Marketing and IT at Paragon Footwear, expressed the brand’s vision for the campaign: “Durga Pujo is a time when people come together to celebrate happiness and perseverance. At Paragon, we aim to be a reliable partner in that journey, ensuring that everyone can move forward comfortably, both in life and during the festivities.”
With its campaign ‘Pujo Mane Chonmone Mon, Chola Mane-e Paragon,’ Paragon celebrates not just the festival, but the enduring spirit of those who continue to chase their dreams, one step at a time. As the excitement of Durga Pujo fills the air, Paragon’s festive collection ensures that every step taken during this joyous occasion is filled with comfort and style.