Paragon Footwear has introduced its new Diwali campaign, “Ek Kadam, Khushiyon Ki Ore,” embracing the spirit of happiness and unity that the festival of lights brings.
The campaign builds on Paragon’s core philosophy of “Zid Chalte Rehne Ki,” a message of perseverance and hope. This festive season, Paragon aims to inspire people across India to take steps toward joy and fulfillment, with their trusted footwear by their side.
The campaign focuses on celebrating the strength and determination that define the journey of every individual, positioning Paragon as a dependable partner through life’s various stages. The new festive collection, designed for both comfort and style, is at the heart of the campaign, offering customers a range of footwear perfect for the season. Whether it’s stepping out to celebrate with family or simply enjoying the festive vibe, Paragon’s collection ensures that every step is taken in comfort and elegance.
Creative agency Turmeriq has worked with Paragon to craft a campaign that reflects Diwali’s essence of optimism and renewal. “Ek Kadam, Khushiyon Ki Ore” promotes not only the joy of the festival but also the determination to move forward, reinforcing the message that better times are always just a step away. The campaign will be visible across various digital and print platforms, ensuring a wide reach during the festive season.
Sachin Joseph, Executive Vice President of Marketing and IT at Paragon Footwear, expressed, “We want to celebrate Diwali by acknowledging the strength and spirit of every Indian. With our campaign, we hope to bring a sense of comfort and joy into people’s lives. Paragon continues to support our customers in their journeys, and this Diwali, we wish to walk alongside them as they take steps towards happiness.”
Paragon’s Diwali campaign will be actively promoted across its social media platforms, including YouTube, Instagram, and Facebook, where customers can discover the latest festive collection. The campaign not only highlights the beauty of the festival but also underlines Paragon’s commitment to offering reliable, stylish footwear for every occasion.
From brightening family gatherings to adding an extra spring in your step, Paragon’s Diwali collection is designed to be the perfect companion for the festival of lights. Take a step toward joy this Diwali with Paragon’s “Ek Kadam, Khushiyon Ki Ore.”
