Parle-G’s iconic biscuit packet has undergone a complete makeover: instead of its iconic Parle-G girl, the packet cover featured the face of a famous Instagram influencer, Zervaan J Bunshah.
While this move was only temporary, it unleashed a storm across social media, prompting both frantic worry and entertaining laughter from its audiences.
The biscuit manufacturer’s humorous post was in response to Bunshah’s viral video where he’s setting in the car with a confused look on his face and puts forth an amusing question to his followers: “If you meet the owner of Parle, do you call him Parle sir, Mr. Parle, or Parle G?”
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Naturally, this video went viral. But what nobody expected was how it caught the attention of Parle-G, who joined in on the fun with a suitably witty comment. Its official account commented, “Bunshah ji, you can call us the OG.”
Soon later, Parle-G featured a smiling image of Bunshah on its biscuit wrapper instead of its iconic Parle-G girl. “While you figure out what to call the owner of Parle-G, you can call us your favorite biscuit to enjoy with a cup of chai. What say @bunshah ji,” its caption read.
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An elated Bunshah replied in the comments: “BAHAHAHAHAHA SEASONS GREETINGS INDEED. Parle G will always be my nourishment growing up, after any excursion, party, gathering, craving, fancy cake mein bhi ingredient rehta hai! I toh ate the biscuits as a kid thinking I’d become smarter. Usme toh kalti diya tum logon ne,” he wrote.
Internet users were also delighted with the heartwarming gesture and many called the content creator lucky. One user wrote, ”Wow, this is an amazing gesture.” Another commented, ”This is hella creative no way.” Another insisted that, ”Now we want @bunshah photo on every packet of our Parle G biscuit.”
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