Seek the hidden prizes.
Parle Products, manufacturer of biscuits, has launched a new campaign ahead of Valentine’s Day for is Hide & Seek brand, titled #SeektheHiddenPrizes, which aims to create a heartwarming impression in customers by encouraging them to participate in a treasure hunt.
The campaign features a series of three ad films and stars a young couples’ banter that results in an exciting quest to scan and find hidden prizes in their Hide & Seek pack. The ads are set in three distinct locations – a coffee shop, a beach and a college. Thus, they are the perfect landscapes to embody the spirit of young love and playful romance.
Customers can participate in this unique challenge by:
- Buying a Hide & Seek pack and finding the unique code in it
- Visiting www.hideandseekoffer.com or scan the QR code on the pack
- Entering the unique code and other details
By winning this challenge, customers can win two Samsung Galaxy Z Fold 5 phones, one for yourself and one for your loved one. You can also win a voucher worth ₹9,999 from Kalyan Jewellers, or an Amazon voucher worth ₹2,000 along with a guaranteed ₹10 cashback.
Commenting on the campaign, Mayank Shah, Vice-President at Parle Products, said, “Valentine’s Day presents a unique opportunity for Parle Hide & Seek to connect even more deeply with our consumers. This year’s campaign embodies the essence of love and surprise, capturing the magic of the occasion through our delightful offerings. It signifies our commitment to forging deep connections with our consumers, enhancing brand loyalty, and promoting celebration along with exciting prizes.”
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