Patanjali’s renowned dental care brand, Dant Kanti, has unveiled its latest innovation: the Dant Kanti Fresh Active Gel. To promote this refreshing product, Bollywood stars Tiger Shroff and Tamannaah Bhatia feature in the vibrant #FullFullFresh TV commercial.
Patanjali, a brand trusted by millions across India, has always been at the forefront of integrating Ayurveda into everyday products. The Dant Kanti Fresh Active Gel continues this tradition with a focus on cooling and long-lasting freshness. The gel boasts natural ingredients such as cooling mint crystals, clove, cinnamon, anise, mentha, eucalyptus, and black pepper, ensuring effective and enduring freshness.
The #FullFullFresh campaign targets the dynamic and fast-paced lifestyle of today’s youth. In the TVC, Tiger Shroff and Tamannaah Bhatia bring energy and charisma, grooving to a catchy jingle that emphasizes the gel’s benefits. The campaign promotes not just fresh breath, but a fresh and active lifestyle, encouraging better oral care habits.
The Dant Kanti Fresh Active Gel promises up to 12 hours of freshness, thanks to its unique mint crystals. This long-lasting freshness helps boost confidence and maintain energy levels throughout the day, aligning perfectly with the needs of young, active individuals.
Shri Ram Bharat Ji, CMD of Patanjali, expressed excitement about the campaign, stating, “Patanjali Dant Kanti chose Tiger Shroff and Tamannaah Bhatia as flawless fits. We are thrilled to have the two as part of the Patanjali Dant Kanti Fresh Active Gel journey; personas with youthful energy and a health-consciousness perception. Their captivating performance and smiles have breathed a ‘full-full freshness’ to the ad commercial.”
With the #FullFullFresh campaign, Patanjali aims to inspire a new generation to embrace Ayurveda-infused products for their daily oral care, bringing a fresh, healthy lifestyle to the forefront.
