National, 20th March, 2025: Starbucks and Peanuts have come together to launch a global brand partnership that celebrates kindness, coffee, and community. Starting 20th March 2025, Starbucks stores in India will introduce an exclusive line of Peanuts-inspired merchandise. This exciting collaboration will feature the Peanuts gang, as well as the Snoopy persona, Joe Kind Snoopy.
Inspired by the Peanuts’ core of community and kindness and Starbucks commitment to making a positive impact in communities it serves; the promotion celebrates the belief that even the smallest acts of goodwill can have a profound impact on people’s lives. Like Starbucks, Joe Kind Snoopy encourages people to connect through the simple, everyday acts of kindness.
The collection is available in over 150 Starbucks stores in India, till April, which is Starbucks Global Month of Good, a time when Starbucks partners (employees) around the world come together to make a positive impact on the planet and in the communities Starbucks serves. For the past 12 years, Starbucks partners have dedicated their time to volunteering with local non-profit organizations throughout April, reinforcing their commitment to community service.
Alongside the Peanuts collection, Starbucks will also introduce its Spring Collection in stores across India, starting 16th March. This collection is inspired by the colors and energy of spring, featuring cherry blossom designs, soft pink and blue hues, and nature-inspired patterns. The clean and minimal aesthetic makes it perfect for the season, bringing a fresh and modern touch to everyday coffee moments.
Starbucks customers can enjoy 8 new merchandise launches, including the Peanuts Joe Kind Cup, the Peanuts Friendship Cup, the Island Cherry Blossom Mug and Pink Tumbler, amongst others. Starbucks customers inspired by Snoopy and the gang are encouraged to join the kindness movement on social media with #GlobalMonthofGood.
Merchandise Collection: The global partnership between Starbucks and Peanuts, featuring exclusive, limited-edition Joe Kind Snoopy merchandise, is all about creating moments of connection. Join us as, with the help of Starbucks, Peanuts (and Joe Kind Snoopy) spread love, friendship, joy and gratitude around the world.
Peanuts Joe Kind Snoopy Cup: The design on this reusable cup is reminiscent of the first Starbucks + Peanuts collaboration that launched in Japan in 2022, with Joe Kind Snoopy wearing a green apron and spreading joy through coffee.
Price: INR 550
Peanuts Friendship Mug: This 14oz Peanuts mug showcases all the Peanuts gang hanging out and having a good time. This mug features a light, matte finish.
Price: INR 2150
Peanuts Joe Kind Snoopy Cup Sleeve: This delightful cup sleeve helps carry hot or cold beverages and features Joe Kind Snoopy wearing his green apron as he shares beverages and joy with everyone around him.
Price: INR 1350
THE SPRING COLLECTION
Starbucks Spring Collection brings a fresh take on seasonal designs. Inspired by nature, the collection features cherry blossoms, soft pink and blue hues, and minimal yet intricate patterns reflecting the transition into spring. With a mix of classic and modern elements, this collection is designed to add a touch of the season to everyday coffee moments.
Cherry Blossom Mug priced at INR 2250
Island Cherry Blossom Mug priced at INR 1850
Pink Tumbler priced at INR 1400
Green Pleated Cold Cup priced at INR 1700
Siren- embossed Pattern Mug priced at INR 1850
Fans and customers can look forward to sharing a sip of joy with their family and friends 16th March onwards. The new themed collection will be available at select Starbucks stores across India, until supplies last!
