- ‘Pepsi® Street Kala’ campaign launched: the newest Open-Air Art Gallery featuring vibrant murals in the streets of Sri Lanka
- Brings together nearly 90 artists to create 17 public art works capturing the country’s cultural heritage integrated with the refreshed brand identity
- The iconic Lotus Tower in Colombo illuminated in Pepsi®’s new bold colors during the launch event
Colombo, 7th October 2024: Honouring its 125 years long legacy, Pepsi®, a brand that has been at the center of global pop culture, unveiled its new identity in Sri Lanka today through its groundbreaking campaign, ‘Pepsi® Street Kala’. The ‘Pepsi® Street Kala’ campaign represents a groundbreaking moment for the brand, introducing its revamped brand identity through public art for the first time globally. With 17 murals featured across the country, this initiative is an attempt to democratize art through dynamic experiences that invite public interaction and make art and culture more accessible.
Pepsi® celebrated this milestone with a spectacular launch event at the iconic Lotus Tower – South Asia’s tallest self-supported tower. The event brought its bold identity to life through immersive experiences, captivating the audience from start to finish. Media, influencers and individuals from the art community in Sri Lanka enjoyed a sensory feast, with the aura of Pepsi® resonating throughout, showcasing the brand’s vibrant spirit. The highlight of the evening was the illumination of the Lotus Tower in Colombo with Pepsi®’s new bold colors, transforming the city’s skyline.
Speaking on the launch, Anuj Goyal, Associate Director, Area-Countries Region, PepsiCo said, “Pepsi has consistently been at the forefront of youth culture and with this initiative, we are extending that dedication to the streets of Sri Lanka. The new Pepsi logo represents a bold new chapter for Pepsi, bringing it to life through street art with the ‘Pepsi® Street Kala’ campaign – enabling us to expand the horizons of visual narrative. The grand launch event, including the striking projection of our brand colors at the iconic Lotus Tower and the murals altogether, are a celebration of youth, creativity, and the spirit of Pepsi.”
Talking about the murals, Tanu Sinha, Head of Design, PepsiCo India & South Asia, said, “The ‘Pepsi® Street Kala’ campaign is a vibrant celebration of art, culture, and the passions of the youth of Sri Lanka. Each mural was carefully designed to reflect the new brand identity, while staying true to the unique ethos of Sri Lanka. We wanted to create artworks that not only capture the new logo of Pepsi but also democratize art and resonate with the audience, making each piece a symbol of shared creativity and connection.”
Also commenting on the launch, Sandeep Kumar, Country Head at Varun Beverages Limited (VBL) – Sri Lanka also added, “We are excited to bring the ‘Pepsi® Street Kala’ campaign to life in Sri Lanka, showcasing the refreshed brand identity of Pepsi. This campaign and today’s event celebrates creativity, culture, and the unbreakable bond Pepsi shares with the people of Sri Lanka. We’re proud to be part of this milestone that reflects the vibrant energy of the Pepsi consumers, while integrating public art experiences in their routine commute.”
Flagship streets across Sri Lanka are featuring vibrant murals that celebrate Pepsi®’s refreshed identity and bold new logo. Strategically placed at iconic locations such as the Sri Lanka Tennis Association, Nawala, Welisara, and the railways stations at Kollupitiya, Wellawatte, Rathmalana, Bambalapitiya, the murals have become popular selfie spots for locals and travelers. These visually immersive artworks are renditions of how artists see Pepsi connecting with Sri Lanka’s youth, highlighting themes like food, music, dance, culture, and sports.
Pepsi® has brought together an eclectic mix of 90 budding artists, who have infused their creativity into this campaign. These talented individuals have helped create vibrant murals that reflect the boldness of Pepsi while celebrating Sri Lanka’s rich cultural heritage. Their month-long hard work now reflects on more than 8,000 square feet, showcasing a dynamic fusion of food, music, lifestyle, and sports—key elements that resonate with the country’s youth and make Pepsi® a brand that speaks to the heart of their experiences.
The murals from the ‘Pepsi®Street Kala’ campaign, will be on display for limited period, offering both the public and tourists a chance to engage with the brand in a completely new way. Follow #PepsiStreetKala online to know more.
