Policybazaar, India’s leading insurance marketplace, has launched its latest brand campaign, ‘Make A Difference’, celebrating the commitment and resilience of its advisors. This initiative recognizes the crucial role these professionals play in securing families’ financial futures—often facing rejection and skepticism, yet persisting with the belief that their efforts will one day prove invaluable.
The campaign film follows a Policybazaar advisor tirelessly reaching out to potential customers, only to be met with hesitation and avoidance. His calls go unanswered, and face-to-face meetings are met with disinterest. Yet, despite these challenges, he remains determined.
The narrative takes a poignant turn when he learns that a ₹2 crore term insurance claim he facilitated has been approved. Visiting the policyholder’s family, he witnesses firsthand the profound impact of his work—the insured’s wife expresses gratitude for his guidance, which has now provided her with much-needed financial security.
Insurance is often overlooked until it becomes a lifeline during crises. Samir Sethi, Head of Brand Marketing at Policybazaar, underscores this reality, stating:
“People may not actively seek insurance, but they always wish they had it when adversity strikes. This campaign brings to light the perseverance of our advisors, their patience in navigating tough conversations, and their dedication to supporting families when it truly matters—at the time of claims.”
Through ‘Make A Difference’, Policybazaar aims to shift the perception of insurance advisors from mere salespeople to compassionate professionals who help families prepare for unforeseen circumstances.
Dheeraj Renganath, Co-founder & CCO of MagicCircle Communications, the agency behind the campaign, highlights the challenge of convincing people to invest in insurance:
“Life and health insurance are essential, yet many hesitate to buy them, hoping they’ll never need them. This makes the job of an insurance advisor incredibly challenging. This campaign showcases not just the functional aspect of their work, but also the deep emotional impact they create in people’s lives.”
With over 2 crore customers insured, Policybazaar remains dedicated to making insurance more accessible and ensuring that policyholders and their families receive seamless support when they need it most. Through ‘Make A Difference’, the brand reaffirms its commitment to helping families navigate critical life decisions with confidence and security.