Power Gummies, a New Delhi-based health and wellness brand specializing in gummy supplements, has successfully raised ₹10 crore in its latest bridge funding round.
The round was spearheaded by the Jaipuria Family Office and Quadrant, with additional participation from prominent investors such as 100unicorn, DSG Consumer Partners, Wipro Consumer, Venture Catalysts, Agility, Sharrp Ventures, Dhianu Das, and NB Ventures.
This new capital infusion comes after the company secured $6 million in Series A funding in January 2022, led by 9Unicorns and others.
The newly raised funds will be directed toward significant innovations in the company’s product range. Power Gummies plans to eliminate sugar entirely from its offerings, introducing no-added-sugar alternatives while enhancing the composition of its current lineup.
Additionally, the company is broadening its reach by diversifying its portfolio under its parent company, Aesthetic Nutrition, which will now serve as the umbrella brand for all future wellness products.
Since its inception in 2018 by entrepreneur Divij Bajaj, Power Gummies has been dedicated to creating innovative health and wellness solutions that fit seamlessly into modern lifestyles. By leveraging robust R&D and adhering to World Health Organization (WHO) clinical standards, the brand delivers products that are both effective and sustainably manufactured.
As part of its expansion strategy, Aesthetic Nutrition will introduce a variety of holistic wellness products, including:
- Hair Growth Styling Serum for stronger and more manageable hair.
- All-in-One Face Serum for glowing, healthy skin.
- Korean Collagen Peptide Beauty Drink to enhance skin elasticity and hydration.
- Daily Fiber Sachets for improved digestive health.
- Gender-specific protein supplements and vitality boosters tailored for men and women.
Power Gummies is redefining the health supplement market with its focus on convenience, taste, and effectiveness. By eliminating sugar and enhancing its product formulations, the company aims to cater to a broader audience while staying true to its mission of delivering sustainable and science-backed health solutions.
The brand’s unique approach has gained traction among health-conscious consumers, paving the way for rapid growth and innovation in the wellness space. With the new funding, Power Gummies is poised to strengthen its position as a leader in the gummy supplements market while making health and wellness accessible to all