Public Accounts Can Now Share Comments on Their Stories

Instagram is introducing a new feature that allows public accounts to share comments directly on their Stories. This update aims to increase engagement and give public figures, brands, and influencers more ways to interact with their followers. By highlighting specific comments on Stories, users can foster deeper connections with their audience, showcase interesting conversations, and encourage more interaction on their posts.

With this feature, when a public account receives a comment on one of their posts, they can now share that comment as a sticker in their Story. This adds a new layer of personalization, as the account owner can select comments they find particularly insightful, funny, or supportive and share them with a broader audience. It also allows followers to feel more involved, as their contributions may be featured publicly.

The shared comments appear as stylized stickers, which can be customized with various design options available in the Instagram Stories editor. This flexibility allows users to match the comment’s presentation to their brand’s aesthetic or the overall tone of their Story.

This update is part of Instagram’s ongoing efforts to make the platform more interactive and community-oriented. Public accounts, particularly those belonging to influencers, creators, and businesses, can benefit from the enhanced visibility and deeper engagement this feature offers, as it turns the spotlight onto their followers’ voices.

By allowing comments to be featured in Stories, Instagram is giving public accounts another tool to enhance their storytelling and build stronger, more authentic connections with their audience.