Hyderabad-based AI startup, Pulse, has successfully raised $1.4 million (approximately INR 11.8 crore) in its seed funding round. The funding, which was led by Endiya Partners, also saw participation from notable angel investors, including the founders of Zluri and Yellow.ai.
This investment marks a significant milestone for the early-stage company, enabling it to accelerate the development of its agentic AI platform and expand its presence in the global market.
Pulse, which was founded in 2024 by Haren Chelle, Vatsal Singhal, and Alok Thatikunta, is focused on providing advanced AI solutions tailored for SaaS product teams. Their platform integrates data from multiple sources to deliver actionable insights, predictive analytics, and strategic recommendations aimed at streamlining decision-making processes, improving product efficiency, and enhancing a company’s competitiveness.
With this fresh infusion of capital, Pulse plans to enhance its purpose-built large language models (LLMs) and further develop its agentic AI capabilities. The company also intends to bolster its team and invest in early go-to-market strategies, positioning itself for expansion in both the Indian and US markets. As part of its growth strategy, Pulse will be targeting its initial customer base in the US starting this month.
“Entering the US market is a crucial step for us,” said Haren Chelle, cofounder and CEO of Pulse. “We aim to establish our presence there by engaging with potential customers and building traction in this competitive space.”
Pulse’s platform is designed to provide SaaS companies with an intelligent, automated solution for product discovery and development. By consolidating unstructured data sources, the platform’s agentic AI autonomously handles key steps in the product development lifecycle. This includes generating feature request tickets, prioritizing them, and integrating them into the product roadmap.
“Pulse enables SaaS teams to make faster, more informed decisions by extracting actionable insights from customer conversations and support tickets. It even drafts product requirements documents (PRDs), conducts competitive analysis, and makes recommendations on product features based on timelines like sprints, months, or quarters,” Chelle explained.
This innovation has the potential to drastically improve key performance indicators (KPIs) such as user activation rates (UARR), net revenue retention (NRR), and net promoter scores (NPS) — all vital metrics for the growth of SaaS companies.
Pulse’s funding comes at a time when AI technologies are experiencing rapid adoption across industries, including in India. The country is seeing a wave of AI-focused startups that are gaining significant investor interest. Recent examples include Febi.ai, a bookkeeping platform that raised $2 million, and Jhana.ai, a legal tech startup that secured $1.6 million in funding. The Indian AI ecosystem is expanding quickly, with more than 100 generative AI startups emerging in recent years, collectively raising over $600 million since 2019.
As the AI market in India continues to thrive, Pulse is positioning itself at the forefront of this boom, particularly within the SaaS sector, which is poised to see continued growth. According to market projections, India’s generative AI market is expected to exceed $17 billion by 2030, making it one of the most exciting sectors for both startups and investors alike.
With an eye on global expansion and a clear focus on enhancing its AI platform, Pulse is set to make significant strides in the AI-driven SaaS space. The funding secured from Endiya Partners and angel investors will serve as a springboard for its growth and product development efforts. As Pulse continues to pilot its technology with early design partners and plans for a wider market rollout, it is well-positioned to help product teams optimize their workflows, drive business outcomes, and stay ahead in an increasingly competitive market.
The future looks bright for Pulse as it enters a new chapter of growth, leveraging AI to empower SaaS companies and reshape how they develop products in an ever-evolving digital landscape.
