Puma launches first global campaign in a decade ahead of Paris Week

‘FOREVER. FASTER. – See The Game Like We Do’

Puma has launched its first global brand campaign in a decade ahead of Paris Week in a bid to strengthen its position as the fastest sports brand in the world.

The dynamic new campaign includes video footage from top athletes across different countries, Atlético Madrid F Antoine Griezmann, Felix Sheng and Al Hilal F Neymar Jr, as they train and compete, underscoring their strong emotion and relentless determination. It conveys Puma’s unique brand connection with speed and invites everyone – professionals and everyday athletes alike – to play the game like Puma does.

“When you’re fast, you set the pace. The game moves slower. The ball looks bigger. This is how the greats change the game. This is how they win. We invite you to break through your limits, unlock transcendent athletic performance, and see the game like we do: FOREVER. FASTER,” they wrote.

“Everyone dreams of having a superpower and speed is PUMA’s,” said Arne Freundt, CEO of PUMA. “Speed is the superpower the greats use to change the game. Just like our world icons Mondo Duplantis, Karsten Warholm, Neymar Jr or Breanna Stewart, we know that speed unlocks athletic performance and victory in everyone. Through our ability to bring speed to life, PUMA invites all people to break through their own limits, unlock their personal best and become a better version of themselves, allowing them to see the game like we do: FOREVER. FASTER.”

Our new global brand campaign is PUMA’s biggest marketing investment ever,” said Richard Teyssier, Vice President Brand and Marketing. “It is the first time that PUMA has one single message – FOREVER. FASTER. – throughout the entire year and across all performance categories such as Football, Running, Basketball and Handball. The holistic brand message is emotional and distinctive to make sure it connects and resonates with our target consumers.”

The campaign will run across TV, social media, outdoor, PR and point of sale worldwide, and will be used across the world across various product categories.